Financed and managed by Shanghai Industrial Holdi- ngs (Hong Kong) Ltd. and Shanghai First Department St- ore Group Ltd., Shanghai Orient Shopping Centre Ltd is the first established joint-ventrue retail enterprise in Shanghai. 　　The commodities Orient deals in both by retail and wholesale number more than 60,000 including packed food, daily necessities, cosmetics, jewellery, optical goods,timepieces, cigarettes, wine, garments, hats, interior decoration materials, furniture and electric household appliances. One third of the above commod－ ities are imported products with prestigious designers' names, the rest are local products of high quality and the products of joint-venture manufacturers. 　　Focusing on high-end consumer products, Orient emphasizes the special features of "gifts presented with oriental courtesy" and "star quality service", Highly regarded by customers and with a steadily increasing turnover, Orient has achieved significant social and business success since its opening. 　　In order to keep up with the international commerce practice, Orient has expanded the scale of its foreign trade through direct import and exclusive distributio- n. Besides, Orient has set up Shanghai Orient International Trading Firm Ltd, and Orient Cleanser.