2008年第5  中英文摘要
国际商业技术 INTERNATIONAL BUSINESS & TECHNOLOGY

 

扩大开放 促进上海商业国际化 ....12

Expanding Opening to the Outside, Promoting Internationalization of Shanghai's Commerce

摘要:概括介绍了上海商业对外开放取得的巨大成就,展望了今后的发展趋势,提出了扩大开放的一些建议。
Abstract: The article introduces the great achievements of Shanghai抯 commerce from opening to the outside, prospects the developing trends in the future and brings foward some suggestions on expanding opening.
关键词:上海商业 对外开放 回顾与展望
Keywords: Shanghai抯 Commerce, opening to the outside, review and outlook

 

 

创新—改革开放成功的灵魂 ....15

Innovation- The Key to the Success of Reform and Opening-up

摘要:回顾了新亚集团从创建之始探索走过的路程,指出国有企业在改革开放中要坚持不断地走创新之路,以此获得成功。并介绍了新亚集团作为中国酒店业的代表企业,在改革开放、创新求变上的几点经验。
Abstract: Xinya Group is a sucessful example of the state-owned enterprises that insist on innovation. In addition, the article introduces several experience of reform and opening-up and how to innovate and pursue changes for other companies of China抯 hotel industry.
关键词:新亚集团 创新 改革开放 中国酒店业
Keywords: Xinya Group, innovation, reform and opening-up, China抯 hotel industry

 

 

落实科学发展观 促进开发区工作创新....18

Implementing the Scientific View of Development, Promoting the Innovation of the Development Zone

摘要:在改革开放大潮的推动下,闵行开发区这几年来落实科学发展观,“精耕细作”利用土地,“精心策划”招商选资,“精益求精”提升服务,“精打细算”投资理财,取得了持续发展的业绩,积累了探索创新的成功经验。
Abstract: With the deepening of the Reform and Opening-up policy and the implement of scientific view of development in the past few years, Minhang Development Zone has got much experience on exploration and innovation by making intensive usage of land, attracting business transactions and foreign investments elabrately, constantly perfecting the service, and calculating carefully and budgeting strictly on finance and investment.
关键词:闵行开发区 土地利用 招商策略 环保节能 贴身服务
Keywords: Minhang Development Zone, land utilization, investment strategy, environmental protection and energy conservation, personal services
 

 

“走出去”,海阔天空—发展远洋渔业的体会....20

Starbucks, the Emergence and the Development of a Remarkable Brand

摘要:上水集团“走出去”发展远洋渔业,取得了明显的实效。从发展过程中,也积累了深切的体会和感受,对贯彻“走出去”战略有不少启示。
Abstract: Shanghai Fisheries General Corp. (Group) implements 揼oing out?strategy to develop pelagic fishery and got actual effect. With the development of pelagic fishery, they also gather deep experience that is enlightenment for 揼oing out?strategy.
关键词:上水集团 远洋渔业“走出去”战略
Keywords: Shanghai Fisheries General Corp. (Group), pelagic fishery, 揼oing out?strategy


 

中国承接服务业国际转移的效应研究 —基于福利经济学的分析* ....24

A Study on the Effect on China's Undertake of International Services Transfer - An Analysis Based on Welfare Economy

摘要:随着全球经济一体化的发展,服务业超过制造业成为世界各国努力发展的重心,引进外资来发展服务业成为今后的重要发展趋势。承接服务业国际转移对我国来说,既是很大的挑战,又是难得的机遇。从福利经济学的角度来分析,我国承接服务业国际转移,将带来三个方面的福利效应:技术效应、资本效应和就业效应。
Abstract: With the development of global economic integration, service industry is becoming the focus of each country to develop instead of manufacturing. Attracting foreign investment to develop the service industry is becoming an important developing trend. For China, to undertake international services transfer is both a challenge and a great opportunity. From the perspective of welfare economic analysis, to undertake international services tranfer will bring three dimensions of welfare effects: the effects on technology, capital and employment.
关键词:服务业 国际转移 福利效应
Keywords: services, international transfer, welfare effect

 

 

美国面临的挑战是什么 ....30

 U.S. Confronted with some Challenges

摘要:如何认识美国面临的诸多挑战?有的认为,美国有可能重蹈当年“大英帝国”没落的覆辙;有的则认为,不是美国在衰落,而是其他国家的经济在上升。面对群雄并起,美国应张臂欢迎,“海纳百川,有容乃大”,才能保持自己的超强地位。
Abstract: How to recognize the challenges that U.S. faced with? Some believe U.S. may repeat the road of British Empire抯 decline, while others think U.S. economy isn抰 declining, but other countries' economy is rising. Only in open mind can the United States maintain the superpower status.
关键词:美国经济 应对挑战 全球形势 宏观分析
Keywords: U.S. economy, response to the challenges, global circumstance, macro-analysis

 

 

日本零售业: 通过商品、价格战略应对不景气....32
Retail in Japan: Deal with Depression by Commodity Strategy and Pricing Strategy

摘要:概括介绍日本第41次零售业调查的结果,一个突出的问题是:零售业利润总额下降,最大的零售企业更陷入负增长。日本零售业正通过商品战略与价格战略,努力摆脱经济不景气的影响。
Abstract: The article introduces the results of the 41th survey on retail in Japan, a prominent issue of which is that total retail profit declines while some large enterprises go into negative growth. Japan's retail industry is striving to get rid of the influence from economic depression by commodity strategy and pricing strategy.
关键词:日本 零售业调查 商品战略 PB商品 价格战略 转嫁成本
Keywords: Japan, a survey on retail, commodity strategy, private brand merchandise, pricing strategy, shift the cost

 

 

传承经典.实践创新—“一茶一坐”的经营理念 ....36
Classical Heritage, Practice Innovation-Management Philosophy of CHAMAT

摘要:以中国博大精深的传统哲学为心法,创造出属于这个时代的茶道与料理的新方式,让茶和中华料理成为主流消费群的新宠,让中国的传统文化成为新的流行时尚。
Abstract: The CHAMATE takes the broad and profound Chinese traditional philosophy as the heart law, creates the new sado and cooking of this time, thus makes tea and Chinese cooking become the new favorite of mainstream consumer group and the Chinese culture the new fashion.
关键词:“一茶一坐” 传承经典 实践创新 和谐共生
Keywords: CHAMATE, classical heritage, practice innovation, harmonious coexistence

 

 

奥运后发效应 对今年上海消费品市场的影响....42

The After-Olympic-Effect on the Consumer Market of Shanghai in this Year

摘要:联系上海消费品市场实际,预测并分析了奥运后发效应的主要表现及其主要作用,提出了充分发挥奥运后发效应的积极作用的对策建议。
Abstract: Considering the consumer market of Shanghai, the article analyses and forcasts the after-Olympic-effect and its main function and finnally puts forward several suggestions on how to bring the after-Olympic-effect into full play.
关键词:奥运后发效应 上海消费品市场 趋势预测 对策建议
Keywords: after-Olympic-effect, consumer market of Shanghai, trend prediction, suggestions

 

“物流银行”:中小企业的融资新途径  ....46

Logistic Bank, a New Way of Financing for Small and Medium-Sized Enterprises

摘要:“物流银行”不需要不动产质押,而是通过存入第三方物流企业的流通资产开出的仓单进行质押贷款,这为缺乏可抵押固定资产的中小企业提供了一条比较方便的融资通道。仓单质押也有风险,需要采取防范措施。
Abstract: 揕ogistic Bank?can provide pledge loan by the warrant of circulation property that pay in the third logistic corporation rather than real estate pledge. It provides a more convenient channel of financing for those SMEs enterprises who are lack of real estate to pledge. However, the warrant ledge is also a risk business so taking preventive measures is necessary.
关键词:物流银行 仓单质押 风险防范
Keywords: Logistic Bank, warrant ledge, take preventive measures

 

 

奥运会营销与我国特许经营发展*  ....48

Marketing of the Olympic Games and the Development of the Franchise in China

摘要:特许经营在现代奥运会营销中的运用,不仅为奥运会资金筹集开辟了新途径,进一步提升了奥运品牌的社会价值和经济价值,也极大地丰富了特许经营的实践方式和内容,有力地推动了特许经营在我国的健康发展。
Abstract: The applying of franchise in the Modern Olympic Games has not only opened up a new way for raising money for the Olympic Games and further promoted the social and economic value of the Olympic, but also enriched the practice and content of franchise, thus promoted the development of franchise in China.
关键词:特许经营 奥运会营销 知识产权保护
Keywords: franchise, Olympic Games marketing, intellectual property protection

 

 

在国际市场中提供服务所面临的挑战 ....54

The Challenge of Providing Service in International Markets

摘要:从长年接触世界各地的观察中,深感各地对商家提供服务的要求大有不同。如何适应当地市场需要,提供恰当的、合适的服务,对跨国零售企业而言,是一大挑战。
Abstract: From travelling around the world for business in many years, the author found that the demands of retail services are very different in various regions. For multinational retail enterprises, how to adapt to the local market and to provide appropriate services is a major challenge.
关键词:跨国零售企业 不同消费需求 提供服务
Keywords:multinational retail enterprise, different consumer demand, providing service
 


 

国有企业集团实施全面预算管理的体会与思考....56

Experience and Thinking on Comprehensive Budget Management in State-owned Enterprise Group

摘要:从九百集团的实践,体会到国有企业集团实施全面预算管理的积极作用,同时提出了实施中应当注意的问题。
Abstract:Through the practice of Joinbuy Group, the author learnt the positive effect on carrying out comprehensive budget management for state-owned enterprise groups, while put foward some questions to be noticed in implement.
关键词:国有企业集团 全面预算管理 九百集团实践
Keywords:state-owned enterprise group, comprehensive budget management, the practice of Joinbuy Group

 

 

鲜明的定位 独特的魅力—久百城市广场运营模式解析....60

Distinctive Orientation and Unique Charm-The Analysis on the Pattern of Joinbuy City Plaza

摘要:久百城市广场引进国际先进经验,准确定位,形成魅力,取得了良好的声誉和经营业绩。对都市型“销品茂”来说,其运营模式有一定的启示作用。
Abstract: Joinbuy City Plaza has made good reputation and sound business performance for its charm by introducing international advanced experience and accurate orientation. The operation pattern of Joinbuy City Plaza is a good example to be followed for those Metropolitan Shopping Malls.
关键词:久百城市广场 都市型销品茂 运营模式
Keywords: Joinbuy City Plaza , Metropolitan Shopping Mall, operating pattern


 

城市商业发展的一条新路—房地产投资信托基金REITs ....66

New Development of City Commerce - The Real Estate Investment Trusts

摘要:房地产投资信托基金(REITs)是一种以零售和办公物业等商业房地产为主要投资对象的标准化集合投资计划。美国推行REITs已有数十年历史,其他国家和地区近年也已出现。发展REITs对于城市商业的发展具有多方面的积极意义。应抓紧制定专项法律,加快推出房地产投资信托基金。
Abstract: Real Estate Investment Trusts is a standardized collective investment plan that targets mainly on such commercial real estate as retail and office properties. America has carried out REITs for decades of years, while many other countries and regions are following, too. The development of REITs has much positive significance for city commerce. Related department should speed up to formulate special laws and introduce REITs.
关键词:城市商业 房地产投资信托基金 探索
Keywords: city commerce, Real Estate Investment Trusts, study

 

 

《国际商业技术》理事会
Members of the Journal Council