2007年第6期　　中英文摘要
国际商业技术 INTERNATIONAL BUSINESS & TECHNOLOGY

专业化定位是上虹企业发展的必由之路 ....6

Specialized Orientation, the Only Way to the Development for Shanghong

摘要：“上虹货架”发展的事实表明：浙商的一些先行者已经从单纯的拼产品、争生意，走向思考企业的专业化发展定位，即传递设计思想，形成品牌文化，走向国际市场。
Abstract: The successful development of Shanghong proves that the pioneers among the Zhejiang businessmen have been considered the enterprises' specialized developing orientation, which developed from the simple mode of product and business competition, conveying the designing concept and cultivating the brand culture so as to set foot on the international market.
关键词：上虹货架 专业化定位 发展理念 企业文化
Keywords: Shanghong Shelves, specialized orientation, development concept, enterprise culture

学习浙商经验 促进沪浙区域联动 ....8

Learn the Experiences from the Zhejiang Businessmen, Facilitating the Regional Interaction between Shanghai and Zhejiang

摘要：提出了向浙商学习的多方面经验，分析并探讨了沪浙联动发展的良好机遇与切入途径。
Abstract: The author puts forth the various aspects to learn the experiences from the Zhejiang businessmen, analyzing the opportunity and the approaching way of the interaction and the mutual development between Shanghai and Zhejiang.
关键词：浙商经验 长三角 区域联动
Keywords: Zhejiang businessmen experiences, Yangtze Delta, regional interaction
　

学习浙商精神 促进上海现代服务业发展....12

Spirit of Zhejiang Businessmen and the Development of Modern Service Industry of Shanghai

摘要：分析了浙商精神的内涵和效应，探讨了上海学习和借鉴浙商精神、加快发展现代服务业的对策。
Abstract: Based on analysis of the connotation and value of spirit of Zhejiang businessmen, the article put forward countermeasures to speed the development of modern service industry of Shanghai.
关键词：浙商精神 现代服务业 创业精神 创新
Keywords: spirit of Zhejiang businessmen, modern service industry, enterprising spirit, innovation

WTO时代 中国零售业发展的基本趋向....20

The Basic Trends of China's Retail Development in the WTO Times

摘要：中国流通领域已进入WTO时代。由此，中国零售业发展呈现若干新的趋向。
Abstract: As China's circulation field entered into the WTO times, the retail development has been featured with some new trends.
关键词：WTO时代 中国零售业 发展趋向
Keywords: WTO times, China抯 retail, development trends

　

中国的营销课题 ....24

Marketing in China

摘要：针对近来国外对中国产品问题的反映，提出了中国在市场营销中应当注意：普及营销理论；促进公正交易及取缔不公正交易。
Abstract: Based on the responses on the Chinese products from other countries recently, the author suggests that we should spread the marketing theory and facilitate the fare trade while banning the unfare ones.
关键词：中国产品 营销 公正交易
Keywords: Chinese products, marketing, fare trade
　

零售业的新世界 —购物中心实现科技梦想 ....26
Brave New World of Retail - Science Fiction is Becoming Science Fact in the Shopping Center

摘要：通过实例，介绍了国外购物中心发展高科技的最新进展，包括无线射频技术和生物识别技术等，并对未来趋势作了展望。
Abstract: The article provides some examples, which introducing the new progress of developing high technologies including RFID, biometrics, etc. in overseas shopping centers, and then forecasts the coming trends.
关键词：购物中心 无线射频识别技术 生物识别技术
Keywords: retail, shopping center, RFID, biometrics

高新技术为 商业房地产开发提供助力....28
High-Tech Lighten Load for Developers

摘要：过去，商业房地产商对高新技术运用不多。近来，美国一些大型零售物业公司开始在租赁、商务信息利用、与租户建立在线合作等方面加大对高新信息技术的探索和运用，取得了较好的实效。
Abstract: In the past, the commercial real estate developers have never had a reputation for embracing new technologies. Recently, some of the large retail property owners have been researching and applying the high-tech in terms of leasing, business information, on-line cooperation with the tenants, achieving satisfied effects.
关键词：商业房地产 开发 信息技术 应用
Keywords: commercial real estate, development, information technology, application

流通物流正在发生质的变化 ....30
Fundamental Changes Undertaking in the Circulation Logistics

摘要：现行的商品销售价格中包含运输费用的“送达物流”带来了物流的低效率。改为实施“供货物流”，即按出厂价格或物流中心出库价格计价，而将运输费用剥离出来，交由买方自行支配，选择不同的运输方式，将大大提高物流效率，降低物流成本。
Abstract: The low efficiency of the logistics results from the 'delivering-to-door-logistics' in the transportation costs which is the component of today's merchandise sale price. If changed to the 'supplying-logistics',  which means the price is based on the ex-factory price or the ex-warehouse price but getting rid of the transportation costs, and the transportation means can be chosen by the buyers, the efficiency of the logistics will be improved a lot so as to reduce the logistic cost.
关键词：送达物流 供发物流 商品计价方式
Keywords: delivering-to-door-logistics, supplying-logistics, pricing ways

会展经济：城市加速器 ....32

Exhibition Economy, the Accelerator for the City

摘要：从国际和国内会展经济发展的现实状况和发展趋势，论析了会展经济的巨大魅力、我国会展业的“软肋”所在，并提出了今后发展的对策建议。
Abstract: Based on the reality and the trend of the exhibition economy internationally and domestically, the author analyzes the great attraction of such economy and the weakness of the exhibition industry in China. Furthermore, the author brings forward the countermeasures and the suggestions for the further development.
关键词：会展经济 存在问题 对策建议
Keywords: exhibition economy, weakness, countermeasure and suggestion

奥运在即 北京零售房地产业的黄金时代  ....36

Gold Fever of the Beijing's Retail Real Estate as the Olympics Approaching

摘要：奥运在即，北京零售房地产业迎来了发展契机，尤其是购物中心产业蓬勃兴起。与此同时，业内专家也对过热的开发提出了警示。
Abstract: As the Olympics drawing near, the Beijing's retail real estate is enjoying the prosperity for development, especially the industry of shopping center. Meanwhile, the industry experts indicate that the development is overheating.
关键词：奥运会 北京 零售房地产业 购物中心
Keywords: Olympic Games, Beijing, retail real estate, shopping center

奥运成就品牌  ....40

Brands Achieving from the Olympics

摘要：国际著名品牌赞助奥运，收到了互动、两利、双赢的效果。许多成功案例足以证明。
Abstract: Plenty of successful cases prove that by means of sponsoring the Olympic Games, the well-known international brands achieved the win-win results with interactive and mutual benefit.
关键词：著名品牌 奥运 成功案例
Keywords: well-known brands, Olympics, successful cases

品牌延伸策略的思考—从Xerox的故事说起 ....43

Thinking on the Brand Extending Strategy —from the Story of Xerox

摘要：Xerox开发个人数据处理系统失败，而Virgin的产品却几乎延伸到人们生活的各个领域。事实表明：一个品牌的建立和延伸，靠的并非只是产品本身，还在于要有一种“魅力”。离开这个“魅力”，品牌就无法延伸。
Abstract: Xerox failed in developing personal data processing system, but Virgin almost extends its products to every field of people's daily life. It is the fact that building and extending a brand relies more on the 'charm', than the product. Without the 'charm'? the brand cannot be extended.
关键词：品牌延伸 施乐 维珍
Keywords: brand extending, Xerox, Vergin
　

欧洲商业掠影....45

Glance at the European Commerce

摘要：通过对4个商业街区的介绍，展现了欧洲商业经营各具特色的风采。
Abstract: The article displaces the great variety of the European commercial operation by introducing the four commercial streets.
关键词：欧洲 商业 经营特色
Keywords: Europe, commerce, operation characteristics
　

中东海湾地区的自由贸易区....48

The Free Trade Zone in the Middle East Gulf Region

摘要：介绍了中东海湾地区自由贸易区的兴起、发展，以及成功经验。
Abstract: The article introduces the emergence, the development and the successful experience of free trade zone in the Middle East Gulf region.
关键词：中东海湾地区 自由贸易区 成功经验
Keywords: Middle East Gulf region, free trade zone, experiences
　

创造人格 — 现代企业家创新思维的基石....50

Creating Personality, the Cornerstone of the Modern Entrepreneurs' Creative Thinking

摘要：创造性是人格力量的真正显示，现代企业家只有具备健全的创造型人格，才能养成创新思维，让企业不断放射出创新之光。
Abstract: Creativity displays the personality. Only the sound personality with creativity can help the modern enterpreneurs cultivate the creative thinking so as to benefit the enterprise.
关键词：创造人格 创新思维 现代企业家
Keywords: creating personality, creative thinking, modern entrepreneurs

日本零售业界 购物袋收费制的进展....54

The Progress of the Shopping Bag Charges System in the Japanese Retail

摘要：介绍了日本零售企业开始推行购物袋收费制的原因及进展情况,并分析其内在意义。对我们推行循环经济，减少资源浪费，有一定的参考价值。
Abstract: The article introduces the reasons and the progress of the shopping bag charges system in the Japanese retail enterprises and analyzes the inter meaning as well. It is worthy of our reference in promoting the circular economy and reducing the waste of resources.
关键词：日本 零售企业 购物袋 收费制
Keywords: Japan, retail enterprise, shopping bag, charges system

21世纪日本商科教育的变化及启示....56

The Changes and the Inspiration of the Japanese Business Education in the 21st Century

摘要：分析了近年来日本商科教育的变化趋势；同时，介绍了所在学院受国外商科教育变化的启示，结合我国实际，进行高等商科教育改革的实践。
Abstract: The article analysizes the development trends of the Japanese business education in recent years. At the mean time, the author introduces the education reformation on the higher business education in his school inspired by the practice from abroad while combining with the facts of China.
关键词：日本 商科教育 改革 实践
Keywords: Japan, business education, reform, practice

美国“节日消费”引发的思考....61

Thinking on the Festival Consumption in USA

摘要：介绍了美国“节日消费”的火爆场面及其成功的原因，并由此引发关于在我国倡导“假日消费”的若干思考。
Abstract: The author analyzes the prosperity of the festival consumption in USA and the reasons of its success, thus leading to the thinking on advocating the holiday consumption in China.
关键词：美国 节日消费 成功原因 中国 假日消费
Keywords: USA, festival consumption, reasons of success, China, holiday consumption

洛杉矶时尚区 — 一个成功的商业加工区....64

The Los Angeles Fashion District, a Successful Business Improvement District

摘要：经过10年发展，洛杉矶时尚区成为集服饰加工、批发、零售、设计于一体的美国西海岸服饰产业中心，取得了多方面的成就和显著的经济效益。
Abstract: Over the past ten years, the Los Angeles Fashion District has developed to a hub of the apparel industry, wholesale, retail, design on the West Coast of the U.S., achieving the outstanding economic contributions in many aspects.
关键词：洛杉矶时尚区 服饰产业中心 经济贡献
Keywords: Los Angeles Fashion District, apparel industry hub, economic contribution

沃尔玛在日本难放笑容....69

WALMART can't Find Happiness in Japan

摘要：沃尔玛在日本收购西友后，在经营中碰到诸多问题，受到来自日本和美国两个方面的压力，其中一个关键问题是与员工、顾客之间的文化差异。看来，沃尔玛还将继续在日本从事其缓慢而昂贵的“游学生涯”。
Abstract: Since took control of Seiyu in Japan, Wal-Mart has been set back in various aspects in management. The struggling of the giant mainly comes from the pressure from both Japan and from the U.S., but one of the key problems is the culture difference from Wal-Mart and the local employees and customers. However, Wal-Mart is likely to continue the slow and expensive learning process in the particular country.
关键词：沃尔玛 日本 文化差异
Keywords: Wal-Mart, Japan, cultural difference

《国际商业技术》理事会
Members of the Journal Council