国际商业技术 INTERNATIONAL BUSINESS & TECHNOLOGY
Enhancing the Interactive Development between Railway Traffic and Commerce
Abstract: On the basis of the international experience and the practice of Shanghai, the author holds that it is the inevitable demand to develop railway traffic commerce in the new round development of Shanghai, putting forth several relations and demand that should be well handled during the development.
关键词：上海 轨道交通商业 统筹规划 联动发展
Key words: Shanghai, railway traffic commerce, overall layout, interactive development
Strengthen International Cooperation and Promote Cycling Economy
Abstract: The mass of macro data indicates the issue of resources of China, highlighting the great importance of bringing cycling economy into effect, not only the recycle and reuse, but also the concept of whole-process responsibility in design for a product from producing to discarding. It is needed to strengthen the international cooperation while promoting the cycling economy. The content of discussing cooperation is brought forward as well.
关键词：资源与消费 循环经济 国际合作 产品设计理念
Key words: resources and consumption, cycling economy, international cooperation, product designing concept
Sticking to 3Rs while Promoting Cycling Economy
Abstract: The author introduces the efforts exerted on promoting the cycling economy by the Japanese government for many years in legal system construction and illustrates that the government plays the role as a model in the promotion.
关键词：日本 循环经济 废弃物 再生利用
Key words: Japan, cycling economy, rejects, reuse and recycle
The Convergent Effect of Urban Soft Environment towards Headquarters Economy
Abstract: It can be a strong economic growth point of an area to develop the headquarters economy, which is dominated by the critical factor of soft environment. Although the headquarters economy has been developed rapidly in Shanghai recently, compared with Hong Kong, the general competition, especially the aspect of soft environment, is not that capable. By illustrating, the author holds that the efforts should be exerted on creating the convergent effect of modern service industry and accelerating the improvement of soft environment so as to enhancing the competition.
关键词：总部经济 现代服务业 集聚效应 软环境
Key words: headquarters economy, modern service industry, convergent effect, soft environment
Innovative Idea, Accelerated Development
Upgrading the Overall Level of the Commercial and Trade Industry of Huangpu District
Abstract: Since the program of ‘withdrawing two and building one’, the commercial and trade industry has developed successfully in Huangpu District. The author advises the tactic to develop the modern commercial and trade industry to the District, the main task of this year and the major acts promoted by the government.
关键词：黄浦区 现代商贸业 发展战略
Key words: Huangpu District, modern commercial and trade industry, development tactic.
Building the Brands and Highlighting the Soft Strength of Shanghai
Abstract: The article analyzes the deficiency in brands building of Shanghai currently. On the basis of that, the author brings forward nine pieces of suggestion on promoting brands building of Shanghai.
关键词：上海 品牌战略 软实力
Key words: Shanghai, brand tactic, soft strength
The Future, Approaches and Counter Measures of the Application of RFID in Marketing and Distribution Industry
Abstract: The marketing and distribution industry will be reformed thoroughly by RFID in such aspects as the process optimizing and industrial structure rebuilding. However, on account of the risks in applying the technology in its early stage, it is hard to apply RFID in one action in the marketing and distribution industry but carry out step by step. The players must be aware of it.
关键词：无线射频识别 应用 流通业
Key words: RFID, application, marketing and distribution industry
The Application of E-Business in the Mobile Internet Environment
Abstract: Taking account of the circumstance that the e-business of mobile internet gradually becoming a new business operation mode, the author brings forward some counter measures on the feasibility and the application of developing mobile e-business in China.
关键词：移动互联网 电子商务 移动电子商务
Key words: mobile internet, e-business, mobile e-business
Abstract: As the competition in the industry of grocery is increasingly furious, the time is now for the conventional supermarkets to battle the challenges from the alternative formats by both defensive and offensive strategy so as to protect existing business and mean while, seeking for opportunities for long-term growth.
关键词：食品杂货行业 超市 非传统业态 竞争 求生
Key words: grocery industry, supermarket, alternative formats, competition, seeking survival
Innovative Technologies to Engage Customers
Abstract: The author illustrates the innovative in-store technologies applied in different retail stores, such as smart card, interactive flat-panel display system, audiovisual crowd-control devices, thus providing interactivity and convenience of shopping and enhancing the efficiency.
关键词：创新 店内技术 智能卡片 互动平台展示系统 人群控制装置
Key words: innovation, in-store technology, smart card, interactive flat-panel display system, audiovisual crowd-control devices
Bullwhip Effect of the Supply Chain
Abstract: It is called ‘bullwhip effect’ that the enterprises in the supply chain misconstrue the demand information, which results in the upwards-magnifying phenomenon according to the levels. Consequently, the demand forecast will be inaccurate and the supply will be out of stock or overstock. Other problems will emerge, such as worse service and inefficient transportation. All the above exerts negative impact on the efficiency of supply chain. Accordingly, it has become an importance task of supply chain management to reduce the influence of ‘bullwhip effect’ on enterprises operation and supply chain.
关键词：牛鞭效应 成因 解决途径
Key words: bullwhip effect, cause of formation, resolvent
How to Control the Logistics Target Cost
Abstract: It is one of the most efficient means to improve the enterprises’ competition in the market by controlling the logistics target cost. There four points needed to be stick to in the process.
Key words: logistics, target cost
Superbrand Mall: I’m under Transforming!
The Interview with Mr. Welanetz, CEO of Shanghai Kinghill Limited
Abstract: The interview with Mr. Welanetz, CEO of Shanghai Kinghill Limited, introduces the adjustment and reform project of Superbrand Mall, building it to be one of the top level shopping centers in the world to meet all the customers’ needs, thus realizing all win, including the owner, the retailer and the customer.
关键词：正大广场 整改 世界级购物中心
Key words: Superbrand Mall, adjustment and reform, top level shopping center
Spectacular Core Pacific Living Mall Booming Yangzhou City
The Interview with Mr. Shen Qingjing, Chief Planner of Yangzhou Core Pacific Living City
Abstract: The interview reveals the reason why Mr. Shen Qingjing chose Yangzhou to develop Living Mall, describing the new idea and the features of the super-large urban developing project which is a complex of Living Mall, commercial estate and property so as to show its outstanding charm.
Key words: Yangzhou Core Pacific Living City, Living Mall
Diversified Culture and Modern Commerce
——Learned from the Investigation on Canadian Commerce
Abstract: The author introduces a specialty chain store of mobile accessory sale, mobile maintenance and retail, a specialty market of outdoor commodity on an old commercial street in Quebec. By illustrating their characteristics in management and structure combination, the author holds that since it is a continuous developing industry, commerce must further open to the outside world, drawing upon others’ strong points and keeping on creating and developing so as to build commerce as a ‘mobile symbol’ of the city.
关键词：加拿大 多元文化 现代商业 传承与创新
Key words: Canada, diversified culture, modern commerce, passing, inheriting and creating
Learn from the Japanese Bakery Industry
Abstract: After visiting two expos and several factories, the author summed up his observation on major assets in Japan’s bakery industry and reflected on the domestic market in China.
关键词：日本 烘焙食品 启示与借鉴
Key words: Japan, baked food, inspiration and reference
U.S. Food Service Industry of 2010
Abstract: In the future years, various kinds of factors will influence the U.S. food service industry. On the basis of the changes of population and the consumption concept, all the food retailers, snack bars, all-around service, restaurants, wholesalers and manufacturers need to be well-prepared and answer up at any moment.
关键词：美国 食品服务业 变化趋势
Key words: U.S., food service industry, trend of changes
Does Locating Headquarters in a Small-town Increase the Likelihood of Fraud?
——the Small-town Theory in Risk Management
Abstract: In the chain financial frauds in U.S., the headquarters of some of the concerned companies are located in small-towns. Some believe that the frauds are directly related with the locations, introducing the so-called ‘small-town theory’ in risk management. Contrarily, others do not think so.
关键词：美国 公司丑闻 风险管理 “小镇理论”
Key words: U.S., fraud, risk management, small-town theory
The Flows of Human Resource, Currency, Logistics and Information, the Key to Shopping Center Management
Abstract: The format of shopping center is different from the other retail formats, such as department store, which creates commercial value, while the former one contributes the value to the real estate industry. The key to successful management of a shopping center is in the unification and the integration of the flows of human resource, currency, logistics and information, thus exerting the effect completely.
关键词：购物中心 管理 人流 金流 物流 信息流 统一整合
Key words: shopping center, management, human resource flow, currency flow, logistics flow, information flow, unification and integration
Members of the Journal Council