2005年第3期 中英文摘要
国际商业技术 INTERNATIONAL BUSINESS & TECHNOLOGY
推动轨道交通与商业的联动发展....7
Enhancing the Interactive Development between Railway Traffic and Commerce
摘要：从国际经验与上海实践出发，论析了发展轨道交通商业是上海新一轮发展的必然要求；提出了发展轨道交通商业要处理好的几个关系，并对进一步推动轨道交通商业发展提出了若干要求。
Abstract: On the basis of the international experience and the practice of Shanghai, the author holds that it is the inevitable demand to develop railway traffic commerce in the new round development of Shanghai, putting forth several relations and demand that should be well handled during the development.
关键词：上海 轨道交通商业 统筹规划 联动发展
Key words: Shanghai, railway traffic commerce, overall layout, interactive development
加强国际合作 推动循环经济....13
Strengthen International Cooperation and Promote Cycling Economy
摘要：一系列宏观数据表明我国资源问题的严重性，从而印证实施循环经济的重大意义。不仅要抓回收、利用，而且必须在产品设计中树立对产品从生到灭的全过程负责的理念。推动循环经济，必须加强国际合作，并提出了一系列可以探讨合作的内容。
Abstract: The mass of macro data indicates the issue of resources of China, highlighting the great importance of bringing cycling economy into effect, not only the recycle and reuse, but also the concept of whole-process responsibility in design for a product from producing to discarding. It is needed to strengthen the international cooperation while promoting the cycling economy. The content of discussing cooperation is brought forward as well.
关键词：资源与消费 循环经济 国际合作 产品设计理念
Key words: resources and consumption, cycling economy, international cooperation, product designing concept
紧扣3R抓立法 促进循环经济....15
Sticking to 3Rs while Promoting Cycling Economy
摘要：介绍了日本政府多年来为推动循环经济，在法制建设方面所作的努力，并以具体案例说明政府机关起到的表率作用。
Abstract: The author introduces the efforts exerted on promoting the cycling economy by the Japanese government for many years in legal system construction and illustrates that the government plays the role as a model in the promotion.
关键词：日本 循环经济 废弃物 再生利用
Key words: Japan, cycling economy, rejects, reuse and recycle
城市软环境对总部经济的集聚效应....19
The Convergent Effect of Urban Soft Environment towards Headquarters Economy
摘要：发展总部经济可以成为一个地区强劲的经济增长点。软环境在吸引和发展总部经济中起着主导和决定作用。上海近年来“总部经济”有较快发展，但与香港相比，其总体竞争力，尤其是软环境方面还存在差距。通过具体案例说明：应当着力营造现代服务业的集聚效应，加快改善软环境，提升竞争力。
Abstract: It can be a strong economic growth point of an area to develop the headquarters economy, which is dominated by the critical factor of soft environment. Although the headquarters economy has been developed rapidly in Shanghai recently, compared with Hong Kong, the general competition, especially the aspect of soft environment, is not that capable. By illustrating, the author holds that the efforts should be exerted on creating the convergent effect of modern service industry and accelerating the improvement of soft environment so as to enhancing the competition.
关键词：总部经济 现代服务业 集聚效应 软环境
Key words: headquarters economy, modern service industry, convergent effect, soft environment
创新思路 加快发展
全面提升黄浦区商贸业的整体能级....23
Innovative Idea, Accelerated Development
Upgrading the Overall Level of the Commercial and Trade Industry of Huangpu District
摘要：回顾了“撤二建一”以来，黄浦区商贸业发展取得的成果，提出了黄浦区发展现代商贸业的战略导向、今年的工作重点以及政府部门推进的主要举措。
Abstract: Since the program of ‘withdrawing two and building one’, the commercial and trade industry has developed successfully in Huangpu District. The author advises the tactic to develop the modern commercial and trade industry to the District, the main task of this year and the major acts promoted by the government.
关键词：黄浦区 现代商贸业 发展战略
Key words: Huangpu District, modern commercial and trade industry, development tactic.
营造凸现上海“软实力”的品牌建设氛围....28
Building the Brands and Highlighting the Soft Strength of Shanghai
摘要：分析了目前上海品牌建设存在的不足之处。在此基础上，借鉴国际先进经验与成功案例，对推进上海品牌战略提出了9点建言。
Abstract: The article analyzes the deficiency in brands building of Shanghai currently. On the basis of that, the author brings forward nine pieces of suggestion on promoting brands building of Shanghai.
关键词：上海 品牌战略 软实力
Key words: Shanghai, brand tactic, soft strength
RFID在流通业应用的前景、路径和应对措施....31
The Future, Approaches and Counter Measures of the Application of RFID in Marketing and Distribution Industry
摘要：RFID技术在流程优化、产业结构改造等方面将给流通业带来深层次的变革。但由于RFID在早期应用的技术风险，该项技术在流通业中的应用很难一蹴而就，它将分阶段逐步实施。对此，必须有清醒的认识。
Abstract: The marketing and distribution industry will be reformed thoroughly by RFID in such aspects as the process optimizing and industrial structure rebuilding. However, on account of the risks in applying the technology in its early stage, it is hard to apply RFID in one action in the marketing and distribution industry but carry out step by step. The players must be aware of it.
关键词：无线射频识别 应用 流通业
Key words: RFID, application, marketing and distribution industry
电子商务在移动互联网环境下的应用....34
The Application of E-Business in the Mobile Internet Environment
摘要：基于移动互联网的电子商务正逐渐成为一种新的商业运作模式，对移动电子商务在我国发展的可行性和应用，提出了若干对策。
Abstract: Taking account of the circumstance that the e-business of mobile internet gradually becoming a new business operation mode, the author brings forward some counter measures on the feasibility and the application of developing mobile e-business in China.
关键词：移动互联网 电子商务 移动电子商务
Key words: mobile internet, e-business, mobile e-business
超市寻求生存....37
Supermarket Survival
摘要：食品杂货行业的竞争日益激烈。面对来自非传统业态的挑战，现在正是传统超市展开亦守亦攻策略的时候，在保护现有业务的同时，寻求长期发展的机会。
Abstract: As the competition in the industry of grocery is increasingly furious, the time is now for the conventional supermarkets to battle the challenges from the alternative formats by both defensive and offensive strategy so as to protect existing business and mean while, seeking for opportunities for long-term growth.
关键词：食品杂货行业 超市 非传统业态 竞争 求生
Key words: grocery industry, supermarket, alternative formats, competition, seeking survival
创新技术吸引顾客....38
Innovative Technologies to Engage Customers
摘要：介绍了创新的店内技术在不同零售商店的运用，比如：智能卡片、互动平台展示系统、人群控制装置，从而增加了购物过程中的互动和便捷，提高了工作效率。
Abstract: The author illustrates the innovative in-store technologies applied in different retail stores, such as smart card, interactive flat-panel display system, audiovisual crowd-control devices, thus providing interactivity and convenience of shopping and enhancing the efficiency.
关键词：创新 店内技术 智能卡片 互动平台展示系统 人群控制装置
Key words: innovation, in-store technology, smart card, interactive flat-panel display system, audiovisual crowd-control devices
供应链上的“牛鞭效应”....40
Bullwhip Effect of the Supply Chain
摘要：“牛鞭效应”是指供应链上不同层面的企业对需求信息的曲解，导致沿着下游向上游逐级放大的现象。它会造成需求预测错误、供给缺货或积压、低质服务、低效运输等问题，严重影响供应链的绩效。如何减少“牛鞭效应”对企业经营及供应链的影响，已成为供应链管理的一项重要任务。
Abstract: It is called ‘bullwhip effect’ that the enterprises in the supply chain misconstrue the demand information, which results in the upwards-magnifying phenomenon according to the levels. Consequently, the demand forecast will be inaccurate and the supply will be out of stock or overstock. Other problems will emerge, such as worse service and inefficient transportation. All the above exerts negative impact on the efficiency of supply chain. Accordingly, it has become an importance task of supply chain management to reduce the influence of ‘bullwhip effect’ on enterprises operation and supply chain.
关键词：牛鞭效应 成因 解决途径
Key words: bullwhip effect, cause of formation, resolvent
如何实施物流目标成本控制....44
How to Control the Logistics Target Cost
摘要：实施物流目标成本控制，是提升企业市场竞争力的最有效手段之一。推行物流目标控制，要抓好4个环节。
Abstract: It is one of the most efficient means to improve the enterprises’ competition in the market by controlling the logistics target cost. There four points needed to be stick to in the process.
关键词：物流 目标成本
Key words: logistics, target cost
“正大在改变！”
访上海帝泰发展有限公司首席执行官魏乐楠....48
Superbrand Mall: I’m under Transforming!
The Interview with Mr. Welanetz, CEO of Shanghai Kinghill Limited
摘要：通过对上海帝泰发展有限公司首席执行官魏乐楠先生的专访，介绍了正大广场的整改方案，将其打造成能满足不同消费水平的世界级购物中心，实现业主、零售商、消费者的三方多赢。
Abstract: The interview with Mr. Welanetz, CEO of Shanghai Kinghill Limited, introduces the adjustment and reform project of Superbrand Mall, building it to be one of the top level shopping centers in the world to meet all the customers’ needs, thus realizing all win, including the owner, the retailer and the customer.
关键词：正大广场 整改 世界级购物中心
Key words: Superbrand Mall, adjustment and reform, top level shopping center
精彩京华城 引爆扬州城
——访扬州京华城中城总策划师沈庆京....51
Spectacular Core Pacific Living Mall Booming Yangzhou City
The Interview with Mr. Shen Qingjing, Chief Planner of Yangzhou Core Pacific Living City
摘要：通过专访，可以从较深层次上了解沈庆京所以选择在扬州开发京华城中城的缘由，以及这个把Living Mall和商业不动产、房产三大元素紧密结合、统筹运营的超大型城市开发项目，有哪些新的创意和特征，从而更加认清扬州京华城中城的魅力所在。
Abstract: The interview reveals the reason why Mr. Shen Qingjing chose Yangzhou to develop Living Mall, describing the new idea and the features of the super-large urban developing project which is a complex of Living Mall, commercial estate and property so as to show its outstanding charm.
关键词：扬州京华城中城 全生活广场
Key words: Yangzhou Core Pacific Living City, Living Mall
多元文化与现代商业
——加拿大商业考察随感....54
Diversified Culture and Modern Commerce
——Learned from the Investigation on Canadian Commerce
摘要：通过介绍魁北克商业老街一家汽车零配件、维修和零售专业连锁店，以及一家户外生活用品专业卖场各具特色的经营方式和结构组合，说明商业是一个不断发展进步的产业，必须进一步对外开放，吸取精华，不断创新和发展，并使商业真正成为城市“流动的符号”。
Abstract: The author introduces a specialty chain store of mobile accessory sale, mobile maintenance and retail, a specialty market of outdoor commodity on an old commercial street in Quebec. By illustrating their characteristics in management and structure combination, the author holds that since it is a continuous developing industry, commerce must further open to the outside world, drawing upon others’ strong points and keeping on creating and developing so as to build commerce as a ‘mobile symbol’ of the city.
关键词：加拿大 多元文化 现代商业 传承与创新
Key words: Canada, diversified culture, modern commerce, passing, inheriting and creating
日本烘焙业对国内的启示....57
Learn from the Japanese Bakery Industry
摘要：通过参观2个展览和3个工厂，深感从日本烘焙食品业的发展成就中，可以得到不少启示，供你借鉴。
Abstract: After visiting two expos and several factories, the author summed up his observation on major assets in Japan’s bakery industry and reflected on the domestic market in China.
关键词：日本 烘焙食品 启示与借鉴
Key words: Japan, baked food, inspiration and reference
2010年美国的食品服务业....59
U.S. Food Service Industry of 2010
摘要：在今后的几年，多种因素将影响美国的食品服务业。食品零售商、快餐店、全面服务、餐馆、批发商、制造商都要根据人口状况和消费观念的变化，做好准备，积极应对。
Abstract: In the future years, various kinds of factors will influence the U.S. food service industry. On the basis of the changes of population and the consumption concept, all the food retailers, snack bars, all-around service, restaurants, wholesalers and manufacturers need to be well-prepared and answer up at any moment.
关键词：美国 食品服务业 变化趋势
Key words: U.S., food service industry, trend of changes
在美国，偏僻的小镇易发生公司丑闻？....63
——风险管理中的“小镇理论”
Does Locating Headquarters in a Small-town Increase the Likelihood of Fraud?
——the Small-town Theory in Risk Management
摘要：在美国连续发生公司财务丑闻中，有几个公司的总部都设在偏远小镇，由此引出了风险管理中的所谓“小镇理论”，认为公司丑闻与地处小镇直接有关。但也有对此持否定态度。
Abstract: In the chain financial frauds in U.S., the headquarters of some of the concerned companies are located in small-towns. Some believe that the frauds are directly related with the locations, introducing the so-called ‘small-town theory’ in risk management. Contrarily, others do not think so.
关键词：美国 公司丑闻 风险管理 “小镇理论”
Key words: U.S., fraud, risk management, small-town theory
购物中心管理之关键——人流、金流、物流、信息流....64
The Flows of Human Resource, Currency, Logistics and Information, the Key to Shopping Center Management
摘要：购物中心与百货店等零售业态不同：百货店创造商业价值，而购物中心创造地产价值。购物中心管理的关键在于将人流、金流、物流、信息流统一整合，发挥总体效应。
Abstract: The format of shopping center is different from the other retail formats, such as department store, which creates commercial value, while the former one contributes the value to the real estate industry. The key to successful management of a shopping center is in the unification and the integration of the flows of human resource, currency, logistics and information, thus exerting the effect completely.
关键词：购物中心 管理 人流 金流 物流 信息流 统一整合
Key words: shopping center, management, human resource flow, currency flow, logistics flow, information flow, unification and integration
《国际商业技术》理事会
Members of the Journal Council