2004年第5期 中英文摘要
国际商业技术 INTERNATIONAL BUSINESS & TECHNOLOGY
蓬勃发展的浦东社区购物中心
Community Shopping Centers in Pudong Area Developing Flourishingly
摘要：介绍浦东新区社区购物中心的发展过程、业态分布等基本情况，及其发挥功能和服务居民的作用，对存在问题和发展趋势也提出了看法。
Abstract: The author introduces such basic status of the community shopping centers in Pudong New Area as the development course, the layout of the formats and the function of serving the neighborhoods, and the view points upon the existing problems and the development trend as well.
关键词：浦东新区 社区购物中心
Key words: Pudong New Area, community shopping center
上海便利店的发展历程与新突破点
The Development History and the Latest Breakthrough of the Convenient Stores in Shanghai
摘要：分析了上海便利店的发展历程、目前阶段的主要运营特点、发展中遇到的问题、困惑和瓶颈，并对上海便利店的未来发展进行了分析。
Abstract: By analyzing the development history, the main operational characteristics currently, the problems, the quandary and the bottleneck during the development course, the author makes analysis on the future of the convenient stores in Shanghai.
关键词：零售业态 便利店 发展态势
Key words: retailing format, convenient store, development trend
零售业利润模式的变革
——从“通道费用”到“供应链”
From ‘Entering Expense’ to ‘Supply Chain’
——The Reform of Profit Pattern in Retailing
摘要：零售业利润模式的转变经历了获取进销差价、向供应商索取利润和利用供应链创造利润三个阶段。在我国，销售终端的激烈竞争使进销差价的毛利空间极度压缩，因此，拥有强大分销能力的零售商们逐渐将向弱势供应商索取各种“通道费用”作为自己的主要利润来源。然而这并非长久之策。本文从通道费用的实现基础，分析了零售商业利润模式向“供应链”转换的必然，并提出了由零售企业主导的特殊供应链管理中应注意的几个方面。
Abstract: The profit pattern of retailers nowadays is getting profit from their suppliers, by means of charge many kinds of ‘Entering Expense’. But when suppliers become more independent and more powerful, retailers may loose their ability to keep the profit pattern. So retailers should update their profit pattern to a new way, getting profit from ‘supply chain’. During the process retailers may adapt their business to the new pattern by changing their ways to keep the relationship with the suppliers and ways of thinking their cooperation.
关键词：零售商业 利润模式 通道费用 供应链
Key words: retailing, profit pattern, entering expense, supply chain
中国购物中心现状及其发展趋势
The Status Quo and the Development Trend of China’s Shopping Centers
摘要：介绍当前中国购物中心的现状和发展趋势，深入分析了在发展中存在的问题，提出了在今后发展中必须注意的五个原则问题。
Abstract: The article introduces the status quo and the development trend of the shopping centers in China, by analyzing the existing problems, raising five principle issues that must be paid attention to in the future.
关键词：中国 购物中心 发展趋势 对策建议
Key words: China, shopping center, development trend, suggestion on countermeasure
瑞士冰雪王国中的袖珍商业
Mini-commerce in Switzerland
摘要：瑞士三个最著名的城市——苏黎士、达沃斯、伯尔尼在有限的空间内，发展出以精益经营为特色的袖珍商业格局，从而促进了货币银行业、房地产租赁业、钟表制造业、旅游开发业等产业的共同发展。业务往来和行业交融，起到了催化和联结作用，体现了精益经营对有限商业资源的聚合作用。
Abstract: The mini-commerce featured with fine operation has developed in the limited space in Zurich, Davost and Berne, the three famous cities of Switzerland, consequently, the industries of banking, real estate manufacturing, tourism, etc. have been promoted jointly. Meanwhile, different trades and industries are benefited from the fine operation which has polymerized the limited commercial resource.
关键词：瑞士 袖珍商业 精益经营
Key words: Switzerland, mini-commerce, fine operation
物流企业的出路在创新
Innovation, the Way-out of Logistics Enterprise
摘要：“以客户为本”是第三方物流成功的关键，物流服务大有文章可做，第三方物流企业必须从九个方面研究和规划自己的发展战略。
Abstract: ‘Customer Oriented’ is the key to the success of the third party logistics. There’s a huge potential of the logistics service industry. The third party logistics enterprise must study and program its development strategy in nine aspects.
关键词：第三方物流 服务 发展战略
Key words: the third party logistics, service, development strategy
上海地下空间的深度开发
The Deep Development of the Underground Space in Shanghai
摘要：介绍了发达国家和地区对地下空间开发的现状和趋势，同时，对照国际先进水平，反思上海地下空间开发的不足，进而分析了今后上海地下空间开发的走势，提出了实现深度开发应有的举措和政策建议。
Abstract: The article introduces the status quo and the trend of the development of the underground space in the developed countries and regions. Compared with the advanced experience internationally, Shanghai’s underground space development seems to be insufficient. Accordingly, by analyzing the trend, the author proposes the measurements and suggestions on related policies for Shanghai.
关键词：地下空间开发 地下商业趋势与对策建议
Key words: underground space development, the business trend of underground space and the countermeasures
塑料卡片——信用卡50年
50 Years of Credit Card
摘要：信用卡的崛起如何改变了财富500家大公司的命运，以及我们大家的生活。
Abstract: How the rise of the credit card changed life for the FORTUNE 500 and for the rest of us.
关键词：信用卡 银行卡
Key words: credit card, bank card
市郊购物中心——能否成为新的发展方向？
Will Suburban Shopping Center to be a New Development Trend?
摘要：上海大型综合性购物中心绝大多数集中于市区，可能对整个城市形态和功能的协调发展带来不利的影响。从发展的角度应关注市郊地区大型购物中心的建设。不能照搬市区购物中心的模式，而应以三大优势形成特色，吸引顾客。
Abstract: It will exert a negative impact on the development of the format and the function of the whole city that the majority of the large-scaled integrative shopping centers are centralized in urban districts. We’re demanded to pay attention to the construction of suburban shopping centers with the viewpoint of development.
关键词：上海 大型综合性购物中心 地区布局
Key words: Shanghai, large-scaled integrative shopping center, regional layout
培育大型购物中心的核心竞争力
Cultivating the Core Competitive Ability of Large-scaled Shopping Centers
摘要：首先分析了购物中心的特质及其经营风险，引出培育核心竞争力的必要性，进而从上海港汇广场的成功案例，介绍紧紧抓住若干环节培育核心竞争力的经验体会。
Abstract: By analyzing the characteristics and the operational risk, the author holds that it is needed to cultivate the core competitive ability of the shopping centers, introducing the successful experience of Grand Gateway, one of the largest shopping centers of Shanghai.
关键词：大型购物中心 特质及其经营风险 核心竞争力
Key words: large-scaled shopping center, characteristics and the operational risk, core competitive ability
购物中心开发、招商、经营管理方面的经验与创新
The Experience and Innovation of Shopping Centers in Development, Leasing and Management
摘要：联系作者在上海成功筹建与经营“港汇广场”和“恒隆广场”两个购物中心的实践，结合国际经验，比较系统地介绍了购物中心从开发、定位、招商，到经营、管理等各个环节的实用经验和操作要领。“全球化思考，本土化行动”，“引领市场，带动潮流”是作者对如何在国内办好购物中心的深切感悟。
Abstract: Combined with the experience that the author has participated in the preparation of construction and the management of Grand Gateway and Plaza 66 in Shanghai, and the international experience as well, the article systematically introduces the practical experience and the operational essentials of shopping centers from development, orientation, leasing to operation and management. The author believes that we must stick to the principles of ‘thinking globally while practicing locally’, ‘leading the market and the trend’ so as to operate the domestic shopping centers successfully.
关键词：购物中心 开发 定位 招商 经营 管理 经验 创新
Key words: shopping center, development, orientation, leasing, operation, management, experience, innovation
美国购物中心发展的量化分析
Quantitative Analysis of Shopping Center Development in USA
摘要：基于现有的统计数据，对美国购物中心的发展轨迹，进行量化分析，包括：现状、发展历程和规模结构，以及地区经济差异与购物中心发展等。以期把握美国购物中心发展中的一些特征和规律。
Abstract: Basic on the current statistics date, the author makes a quantitative analysis of the shopping center development in US, covering the status quo, the development course and the scale structure, and the differentia of the regional economy and the shopping center development as well so as to grasp the characteristics and the rules of the shopping center development in US.
关键词：美国 购物中心 统计数据 量化分析
Keywords: USA, shopping center, statistics date, quantitative analysis
协同理念与购物中心的开发和管理
Harmonization Idea vs. Development and Management of Shopping Malls
摘要：购物中心的开发和管理是一项非常复杂的系统工程，其各个要素、环节之间的协同程度，直接影响到购物中心开发和管理的成败。根据协同原理，从城市发展与购物中心的关系、商圈市场需求和竞争、合作伙伴、业态组合、关键竞争能力和运营管理等六个方面，论述了以协同理念指导购物中心开发和管理的重要性及相关的方法和对策。
Abstract: The thesis advanced that it is very important for the success of development and management of shopping malls to harmonize interrelated factors and segments, because it is a complicated systematic engineering to develop and manage a shopping mall. According to the Theory of Harmonization, the authors demonstrated the importance of applying harmonization idea to development and management of shopping malls, and brought forward corresponding methods and countermeasures.
关键词：协同理念 购物中心 开发 管理
Keywords: harmonization idea, shopping mall, development, management
购物中心在建设过程中须重点把握的环节
The Key Sectors in Shopping Center Construction
摘要：正确选址和前期调研是建设购物中心的基础，着力招商是购物中心成功与否的关键，加强后续管理经营是购物中心持续发展的保障。
Abstract: Choosing a correct building site and prophase survey is the base of shopping mall’s construction. Putting forth effort on marketing is the key of shopping mall’s success. Strengthening management and operation are the guaranty of shopping mall’s development.
关键词：购物中心选址 调研 招商 经营管理
Keywords: location of shopping centers, market survey, leasing, operation and management
Mall问世半世纪 风雨历程待评说
What’s Your Comment on the Fifty-Year-Old Mall?
摘要：风风雨雨，Shopping Mall年过半百。有多少人知道，这个今天被普遍采用的商业模式，其发明者的原来意图却并非仅仅为了商业。有多少人了解，导致Shopping Mall异化的，竟然是美国的一纸法律。又有多少人探索过，如果没有Shopping Mall，生活是否会更加丰富多彩。
Abstract: The half century witnessed the changes of shopping mall. Do you know that the original intention of such a wide-used business mode is not for the business only? It is the legal file that caused the dissimilation of shopping mall. However, how many people have explored that if there was no shopping mall, life would be rich and more colorful?
关键词：购物中心 发展历程 城市规划
Key words: shopping center, development course, urban layout
上海消费者想要什么？
——购物中心业态功能与消费者偏好的调查分析
What the Consumers Want?
——Surveys on the Format Function of Shopping Malls and the Consumers’ Preference
摘要：对560多位上海购物中心和百货商店购物者进行现场拦截访问，系统地了解了被访者的购物行为和习惯，以及对于未来新建购物中心的业态布局、商品供应、娱乐和餐饮等方面的需求。对于上海购物中心建设的引导和宏观调控，以及购物中心的开发、招商和管理，都有参考价值。
Abstract: Based on data from 560 plus Chinese consumers in Shanghai from a shopping mall intercept survey, this study focuses on a joint consideration of city development and shopping mall developments. It discusses findings on Shanghai shoppers’ consumption habits and behaviors, and their preferences. These findings should prove useful and relevant to business and government alike in planning future shopping malls and central business districts, and in recruiting merchandisers and business partners in Shanghai.
关键词：购物中心 购物行为 购物习惯 业态功能 拦截访问
Key words: shopping mall, consumer habit, consumer behavior, format function, mall intercept surveys
如何优化零售企业物流绩效评价指标
How to Optimize the Evaluating Index of Retailing Enterprises’ Logistics Performance
摘要：对如何制定零售企业的物流绩效评价标准、如何分析在供应链体系下零售企业物流绩效评价指标的平衡，以及优化零售企业物流绩效评价指标的主要分析方法，提出了综合研究的意见。
Abstract: The author sets forth the suggestion for comprehensive research on how to set the evaluating index of retailing enterprises’ logistics performance, to analyze the balance of such an index under the system of supply chain; and the approaches to the above.
关键词：零售企业 优化 物流绩效 评价指标
Key words: retailing enterprise, optimization, logistics performance, evaluating index
中国购物中心的营运与管理
The Operation and Management of China’s Shopping Centers
摘要：目前中国和上海购物中心发展很快，今后还会有一定的发展空间，但必须注意总量控制和布局合理。结合本人工作实践体会，对购物中心的开发与招商、经营与管理，分别提出了应该注意掌握的原则和重视把握的环节。
Abstract: Although the shopping centers in Shanghai and in China are under a rapid development pace with a further development potential, we have to pay attention to the gross control and the reasonable layout of the industry. On the basis of practice and working experiences, the author brings forward some principles and sectors that must be paid great attention to in development, leasing, operation and management of shopping centers.
关键词：购物中心 开发 营运 管理
Key words: shopping center, development, operation, management
企业竞争优势强化中的逆向物流动力博弈
Reverse Logistics in the courses of Strengthening the Competitive Superiority of Enterprises
摘要：从逆向物流的角度对如何保持企业竞争优势进行了探讨。在论析逆向物流对企业竞争优势强化作用的同时，也分析了企业实施逆向物流的困惑，并提出了一些相应建议。
Abstract: The competitive superiority of enterprises changes very fast under dynamic environment so that how to keep it become cared problem. This article discusses it from reverse logistics, points out the strengthening function of reverse logistics to competitive superiority, analyzes hesitating of enterprises about executing reverse logistics and brings forward some corresponding suggestion.
关键词：逆向物流 竞争优势
Key words: reverse logistics, competitive superiority
“销品茂”的过去、现在和未来
Shopping Mall, Past, Now and Future
摘要：描述了“销品茂”信息管理技术的发展趋势，对正在发展的中国购物中心是必须及早了解、逐步应用的。
Abstract: The article details the development trend of the information management technology, which should be learned and applied by China’s shopping malls as soon as possible.
关键词：信息管理技术 eGlobal系统 RFID系统
Key words: information management technology, eGlobal system, RFID system
购物中心的租户调整策略
The Lessee Adjusting Strategy of Shopping Mall
摘要：联系广东天河城开发、经营、管理的实践，分析了购物中心不同经营阶段租户组合特点的差异，为何有针对性地制定适当的租户调整策略，以及今年在提升自身品牌形象工程中继续推进租户组合的调整，并逐步进入创新期。
Abstract: According to the practice of development, operation and management of Teemall, Guangdong, the article analyzes the differentia from the combinations of the lessees of various operation phases in the shopping mall, that’s why we have to set a proper lessee adjusting strategy pertinently. Such adjusting shall be furthered and improved during the course of enhancing Teemall’s brand image this year, stepping into the period of innovation gradually.
关键词：购物中心 租户组合 调整策略
Key words: shopping mall, lessee combination, adjusting strategy
走出“非市场经济”困局
Walk out the Puzzledom of ‘Non-Market Economy’
摘要：“非市场经济”地位正严重困扰中国产品出口，是妨碍中国企业走向世界的“拦路虎”。把中国视为“非市场经济国家”，其实是冷战思维的一种“后遗症”。正是由于这个地位问题，使中国在“反倾销”诉讼中，屡屡遭到“替代国”价格比较的严重打压。应该抓住机遇，积极努力，争取尽快摘掉“非市场经济”这顶帽子。
Abstract: The ‘non-market economy’ status, exerting a negative impact on Chinese product exporting severely, is the obstacle against Chinese enterprises tending towards the world. Actually, it is the sequelae of the cold war thinking to regard China as a ‘non-market economy’ country. It is such a misunderstanding that failed China in the antidumping lawsuits, China always being hit by price comparison by ‘replacing countries’. With that in regard, we shall grasp the opportunity, trying hard to get rid of such a ‘non-market economy’ name as soon as possible.
关键词：非市场经济 反倾销法 替代国 市场经济地位
Key words: non-market economy, antidumping, replacing country, market economy status
购物中心在中国发展的瓶颈和对策
The Bottleneck and Countermeasure of Shopping Centers Developing in China
摘要：针对当前中国的实际情况，论析了购物中心的发展面临的几大“瓶颈”，并借鉴国际国内的成功经验，提出了相应的对策。
Abstract: In respect of the facts in China currently, the author discusses and analyzes the main bottlenecks against the development of shopping centers, correspondingly, putting forth the countermeasures according to the successful experiences internationally and domestically.
关键词：购物中心 发展“瓶颈” 对策建议
Key words: shopping center, development bottleneck, countermeasure
《国际商业技术》理事会
Members of the Journal Council