2003年第6期 中文摘要
国际商业技术 INTERNATIONAL BUSINESS & TECHNOLOGY
12 城市化与商业发展若干问题
Some Issues on Urbanization and Commercial Development
摘要：城市化已成为商业发展的新动力。商业在我国国民经济发展中的地位需要重新认识。商业资本的再振兴对扩大内需战略的实施至关重要，商业的繁荣是提高城市资源价值的根本措施之一，商业的发达与成熟已经成为现代化的基本标志，现代商业的发展是新经济的重要体现。我国城市商业发展面临新挑战。商业经济必须在“扩大内需”的战略实施中承担起重要职能。
Abstract: Urbanization has become a new trend in commercial development and the status of commerce in the national economic development should be re-recognized. It is crucial to rejuvenate the commercial capital in expanding domestic demand while commercial boom is one of the essential measures to upgrade the value of city resource. Just as the developed and matured commerce has become a fundamental symbol of modernization, the development of modern commerce significantly mirrors the new economy. Given the new challenges in the development of urban commerce in our country, commercial economy must play an important role in carrying out the strategy of expanding domestic demand.
关键词：城市化 商业 发展战略
Key words: urbanization, commerce, development strategy
15 城市的发展与商业的作用——以日本东京为例
Urban Development and the Role of Commercial Functions: The Case of Tokyo
摘要：以日本东京为例，从宏观和微观两个角度来观察城市和商业的发展。从宏观视点，东京正在进行城市改造，主要基于要发展成亚洲商业心的构想，从微观视点，通过充实以零售业为中心的软件设施来促进城市的再开发。
Abstract: The article takes Tokyo as an example, expatiating on the urban and commercial development from macro and micro perspectives. Macroscopically, with the concept of developing towards the commercial center of Asia, Tokyo is undergoing city reconstruction. Microcosmically, Tokyo is exerting itself on facilitating the re- exploitation of the city by means of enriching its software facilities with retail as a core.
关键词：东京 城市发展 商业 零售业
Key words: Tokyo, urban development, commerce, retail
20 关西经济圈与大阪的商业
Kansai’s Economic Circle and Osaka’s Commerce
摘要：商业不是在城市的发展过程中派生出来的附属品，而是有计划发展城市的一个必要手段，不论从理论上来说，还是从政策上来讲，商业的发展都是一个重要的课题。通过分析大阪的商业与关西经济圈之间的关系阐明这一课题。
Abstract: Commerce is not an appendage derives from the course of urban development, but an essential means to the planned development of cities. Therefore, commercial development has always been an important subject theoretically and politically. The author analyzes the relationship between Osaka’s commerce and Kansai’s economic circle in the article.
关键词：商业 大阪 关西经济圈 批发业 零售业
Key words: commerce, Osaka, Kansai’s economic circle, wholesale, retail
29 都市经济圈与商业发展
Metropolitan Economic Circle and Commercial Development
摘要：商业是区域特征突出的产业。都市圈商业是开放和双赢的区域联合，是城市间优势商业的相互融合，为国内优势商业企业扩张提供了平台。跨城市消费已成为都市圈消费的重要方式。南京都市圈是区域内城市发展的内在要求,南京都市圈商业的特点是：中心城市强大的吸引力，优势企业强大的辐射力，中等城市对中心城市商业的吸纳性增强，并具有跨越式发展的后发优势。都市经济圈商业发展中的政府作用主要是：加强协调共建长江商贸走廊，建立良好的区域流通市场秩序，制定规划加快城市商业中心区建设，支持国内外商业企业的跨区域发展。
Abstract: Commerce is an industry with distinguished regional characteristics. Metropolitan circle commerce is a regional combination of opening up and win-win strategy, realizing the integration of the preponderant commerce among the cities and providing a platform for the expansion of domestic advantageous commercial enterprises. The cross-city consumption has become an important approach to consuming in metropolitan circles. The metropolitan circle in Nanjing, emerging out of the internal demand of urban development in the region, is characterized with powerful attraction of central cities, strong radiation of advantageous enterprises, increasing acceptance by medium-sized cities of the central ones and the future advantages of spanning development. Government roles in the development include strengthening, coordinating and building jointly the commercial and trade aisle of Yangtze River, establishing a sound market system of regional circulation, formulating a program to accelerate the construction of central business districts and supporting the trans-regional development of both domestic and foreign commercial enterprises.
关键词：都市经济圈 南京都市圈 商业 区域发展
Key words: metropolitan economic circle, metropolitan circle in Nanjing, commerce, regional development
34 长江三角洲企业跨区域发展趋势
Trans-regional Development Trend of Commercial Enterprises in Yangtze Delta
摘要：长三角正以它独特的区位和资源优势形成跨区域的大市场。江浙沪三省商业发展各有特色，中外商业企业的拚杀各显神通。但本地商业企业由于受区域影响较大，物流发展不均衡及对“当地化”的重视不够，在与国外商业企业的竞争中处于弱势。本地商业企业要做大做强，需要把握区域竞争的特点，实践商业运营和商业房产开发专业化经营模式，走跨区域品牌经营和专业化第三方物流的道路，并逐步建立当地化运作的机制。
Abstract: There forms a huge market in Yangtze Delta with its unique advantages in location and resource. Jangsu, Zhejiang and Shanghai develop their commerce with each characteristic, where domestic and foreign commercial enterprises compete actively with their own strong points. However, the local commercial enterprises have failed in competing with those foreign ones, suffered from the regional impact. What’s more, the logistics there developed unbalancedly and the enterprisers attached less importance on the ‘localization’. Only by means of perceiving the characteristics of regional competition, conducting the specialized operation mode in commercial operation and commercial real estate development, practicing trans-regional brands management and specialized the 3rd part logistics, setting localized operation system step by step, can the local commercial enterprises enlarge and promote themselves.
关键词：长三角 跨区域 品牌经营 第三方物流 当地化
Key words: Yangtze Delta, trans-regional, brands management, the 3rd part logistics, localization
38 长江三角洲都市圈发展新态势和商贸业发展
The New Development Trend of Metropolitan Circle in Yangtze Delta and Its Commercial and Trade Development
摘要：分析了长三角都市圈发展的新特点和新趋势，并着重论析了长三角都市圈发展带来的商业机会和有利条件。
Abstract: The author analyzes the new characteristics and the new trend of development of the metropolitan economic circle in Yangtze Delta, attaching great importance to the business opportunities and advantageous conditions rising out of that.
关键词：长江三角洲都市圈 商业发展
Key words: metropolitan economic circle in Yangtze Delta, commercial development
42 现代化商业发展与长江三角洲经济
Modern Commercial Development and the Economy of Yangtze Delta
摘要：分析了现代商业的若干鲜明特征，提出：现代商业是经济全球化的必然趋势，是中国现代化进程的重要组成部分，有着很大的发展空间。长江三角洲地区是中国现代商业发展的先行区，具有内在需求、内在动力和各方面的有利基础。上海应该在长江三角洲的现代商业发展中发挥积极作用。
Abstract: Modern commerce has several distinguished characteristics. The author indicates that modern commerce, being the trend of economic globalization and an integral part of China’s modernization process, is endowed with huge development space. Thanks to its advantageous foundations in various aspects in addition to internal demand and driving force, the Yangtze Delta region has become the pioneer of China’s modern commercial development. Therefore, Shanghai should play a positive role in the development of modern commerce in Yangtze Delta.
关键词：现代商业 长江三角洲 上海
Key words: modern commerce, Yangtze Delta, Shanghai
45 互动·探讨·深化——论坛分主题“都市经济圈与商业发展”演讲点评
Interaction, Discussion and Deepening——Comments on the Presentations about ‘Metropolitan Economic Circles and Commercial Development’, one of the Sub-themes of the Forum
49 现代跨国零售企业克敌制胜的八个方面
Eight Ways to Success for Modern Transnational Retail Enterprises
摘要：介绍了现代跨国零售企业制胜之道的八个方面：一个五角形和一个三角形。五角形的五个方面是消费者能看得见摸得着的；更重要的是从三角形的三个方面修炼内功。
Abstract: The article introduces the eight ways to success for modern transnational retail enterprises——one pentagon and one triangle. The five surfaces of the pentagon are visible to the costumers; while the three surfaces of the triangle are more important and demand the enterprises to manage improvement internally.
关键词：跨国零售企业 经营战略 经营战术
Key words: transnational retail enterprises, management strategy, management tactics
54 抑制外资零售企业对华“零售业倾销”的策略选择
Strategic Options on Inhabiting the ‘Retailing Dumping’ of Foreign-owned Retail Business in China
摘要：在阐述外资零售企业对华“零售业倾销”的概念及某现实表现基础上，分析了外资零售企业对华“零售业倾销”的主要特征，进而提出了相应对策。
Abstract: On the basis of expatiating the concept and the real performance of foreign-owned retail businesses, the article analyzes the main characteristics of their ‘retailing dumping’ in China and puts forth the countermeasures correspondingly.
关键词：外资零售企业 倾销 对策
Key words: foreign-owned retail business, dumping, countermeasures
57 细分物流 体现差异
Logistics Segmentation and Differentiation
摘要：以一系列实例说明，第三方物流公司采取“差异化”战略，专业服务于某些特定产业，有利于提高管理能力和服务水平，特点鲜明，效果显著。
Abstract: By setting out a series of examples, the author holds that it is helpful to improve the management and service for those third-party logistics adopts the strategy of differentiation and provides specialized service to specific industries, which is believed to result in remarkable effect with unique characteristics.
关键词：物流 差异化 专业服务
Key words: logistics, differentiation, specialized service
59 物流费用的节约途径
Approaches to Saving the Cost on Logistics
摘要：在物流越来越引起人们重视的同时，也出现了对“物流是利润的第三源泉”的种种误解，直接影响我国传统储运业向现代物流产业化的转变。本文从如何节约物流费用的角度论述了物流的价值。
Abstract: Since logistics has brought to people’s attention increasingly, there invokes some misunderstanding upon it that logistics is the third source of profit, which has negative impact on the transformation in China from traditional storage and transport industry to modern logistics trade. The article sets out the value of logistics by discussing how to saving the cost on it.
关键词：节约途径 物流费用 第三利润源泉
Key words: approaches to saving the cost, cost on logistics, the 3rd source of profit
61 大时空、超视野透视申城房地产
A Trans-time-space Perspective on the Real Estate in Shanghai
摘要：面对上海房地产业进一步发展，土地、地块资源哪里来的问题，提出了从三个方面发掘潜源：向空置、潜置的工业房产寻觅资源；用商业智慧激活“开发区”空置财富；综合发掘楼宇经济的潜能。
Abstract: Where shall we get the land and plot resources for the further development of the real estate in Shanghai? The author puts forward his suggestion in three aspects: seeking for the resource from those industrial estates which have been or will be left unused; activating the unused property in development parks with commercial wisdom; developing the potential of the building economy comprehensively.
关键词：房地产 工业房产 开发区房产 楼宇经济
Key words: real estate, industrial estates, real estate in development parks, building economy
65 “预购便”：日本便利店的营销创新
Purchase in Advance: Marketing Innovation of Japanese Convenient Stores
摘要：介绍了日本便利店在激烈竞争中，积极探索营销、创新、推行预购业务的发展过程、运行措施以及取得的效果。
Abstract: Convenient stores in Japan are always seeking for new ways to survival in the keen competition. The article introduces their development course, operation measures and the effect of the Japanese convenient stores in marketing exploration, innovation and promoting purchase in advance.
关键词：日本 便利店 预购业务
Key words: Japan, convenient stores, purchase in advance
67 构建连锁百货商店的信息网络框架
Building IT Network Frame for Chain Department Stores
摘要：百货商店实行连锁经营最重要的问题之一就是如何保证总部对分店的控制，建立信息网络能有效地解决这一问题。介绍了连锁百货商店应建立的信息网络的层次以及各系统的具体职能，构建一个较为完整的连锁百货商店的信息网络框架。
Abstract: One of the most crucial issues of chain operation of a department store is how to guarantee the control of the headquarters over its chain stores. Building an IT network will settle it effectively. In respect of building a complete IT network frame for chain department stores, the author sets forth the administrative levels that chain department stores should establish and the specific functions of different systems.
关键词：连锁百货商店 信息技术 信息网络
Key words: chain department store, IT, IT network
69 与自然资源互动的南非专卖店
Specialized Stores in interactive with the Natural Resources South Africa
摘要：南非借助旅游业的兴起和矿产业的革新，通过鼓励小业主发展个性化专卖店和跨国公司发展连锁专卖店，实现了专卖店与自然资源互动的经营模式，探索了“开发与资源，旅游与商业”这一热门话题。
Abstract: Thanks to the prosperity of tourism and the reform of mineral industry, South Africa has realized the management mode of combining specialized stores with natural resources by encouraging the small business owners to develop individualized specialized stores and the transnational enterprises to develop specialized chain stores. It has evoked a hot topic of ‘exploitation and resources, tourism and commerce’.
关键词：南非 专卖店 自然资源
Key words: South Africa, specialized store, natural resources
73
聚焦国际一流知名品牌⑥
Focusing on First-class International Brands ⑥
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《国际商业技术》2003年目次汇编
An
Index of IB&T Contents of 2003
80
《国际商业技术》理事会
Members of the Journal Council