2009年第2  中英文摘要
国际商业技术 INTERNATIONAL BUSINESS & TECHNOLOGY

 

新加坡建设国际贸易中心的历程与政策措施 ....9

The Evolution and the Policies and Measures of Singapore in International Trade Center Construction

摘要:新加坡利用其独特的地理优势,择定了发展国际贸易的战略目标,实施了一系列促进贸易发展的政策措施,取得了骄人的业绩。其经验,值得上海建设国际贸易中心借鉴。
Abstract: Take advantage of the unique location, with developing the international trade as a strategic goal, Singapore has implemented a series of policies and measures to facilitate the trade development. Its admirable performance is worthwhile to Shanghai in international trade center construction.
关键词:新加坡 国际贸易枢纽 基础建设 政策措施 发展目标
Keywords: Singapore, international trade hub, infrastructure projects, policies and measures, development goal

 

发展现代服务业集群 ——纽约和东京的启示 ....12

Developing Modern Services Clusters -Enlightenment from New York and Tokyo

摘要:从现代服务业与城市发展关系的角度,介绍了纽约、东京建设国际贸易中心的经验,提出了上海加速建设国际贸易中心的对策。
Abstract: From the point of view of relationship between modern services and city development, the article summarized the experiences of New York and Tokyo in constructing international trade center, and put forward the countermeasures that Shanghai should take in speeding up transforming Shanghai into international trade center.
关键词:现代服务业 产业集群 上海 国际贸易中心
Keywords: modern services; industry cluster; Shanghai; international trade center

 

商社与日本的贸易....17

Japanese General Trading Companies and Japan's Trade

摘要:概括介绍日本的商社,善于把握时代的机遇,在日本的经济贸易活动中准确定位,发挥重要的作用。
Abstract: The article briefs how the Japanese general trading companies seize the opportunity to orientate properly in the economic trade deals and play a significant role.
关键词:商社 交易成本 贸易促进 金融资本
Keywords: general trading company, trade cost, trade promotion, financial capitalsa

 

商业房地产开发是重要一环 ....20

Significance of Commercial Properties Development

摘要:上海已经具备成为国际贸易中心的基础,其中,商业房地产是一个必要条件。要抓住2010年举办世博会的契机,广泛吸纳“智囊”意见,多样化利用展馆场地,推进“国际贸易战略”。
Abstract: Shanghai facilities already meet all these expectations to be an international trade center. The commercial properties development is regarded as a necessary condition. On the occasion of the 2010 World Expo, more and more strategies should be collected and the Expo site should be redeveloped and reused, thus enhancing the 慽nternational trade strategy?
关键词:上海 国际贸易中心 商业房地产 世博会契机
Keywords: Shanghai, international trade center, commercial properties, occasion of the World Expo
 

上海建设国际金融中心与当前全球金融危机 ....22

Shanghai's Development as an International Financial Center and the Current International Financial Crisis

摘要:对当前全球金融危机与1929年“大萧条”作了比较,对这次危机给上海建设国际金融中心的影响作了分析,并提出了相应建议。
Abstract: Compared with the Great Depression in 1929, the author analyzes the impact of the current international financial crisis on Shanghai in building international financial center, accordingly putting forth some suggestions.
关键词:国际金融中心 全球金融危机 影响分析 对策建议
Keywords: international financial center, international financial crisis, impact analysis, countermeasure and suggestion
 

借鉴香港经验推动上海国际航运中心建设 ....26
Accelerate the International Shipping Center Construction by Learning Hong Kong's Experience

摘要:上海把建设经济、金融、贸易、航运“四个中心”作为“十一五”发展的主战略。借鉴香港航运中心的发展经验与模式,提出了建立长三角集疏运体系、建立第三代航运中心、建立大中华物流圈,以推动上海国际航运中心建设,为国际贸易中心提供必要支撑。
Abstract: International economic, financial, trading, shipping center construction is the most important goal to achieve for Shanghai in the future. Shanghai should learn from the experience of trading and shipping centers such as Hong Kong to enhance the shipping center and build the Yangtze Delta shipping system, the third generation shipping center and the Great China logistic system so as to support the international trade center construction.
关键词:长三角集疏运体系 第三代航运中心 大中华物流圈
Keywords: Yangtze Delta shipping system, the third generation shipping center, Great China logistic system

 

扩大内需要推倒内外贸之间的“墙”....30
Expanding Domestic Demand Need to Break the Barrier between Domestic Trade and Foreign Trade

摘要:推动出口加工企业转向国内市场,应该成为扩大内需的一个重要抓手。由于目前内外贸在相关政策、市场制度方面存在差异和阻隔,因此必须推倒内外贸之间的高墙,实现尽快转型。通过实地调研,提出了一系列转型思路和政策建议。
Abstract: It is significant to encourage the export processing enterprises cater for the domestic market in expanding domestic demand. Therefore, the existing differences and obstacles in related policies and market systems between the domestic trade and foreign trade must be broken down. The author brings forth some related ideas and suggestions.
关键词:出口加工企业 转型内销 市场制度 政策设计
Keywords: export processing enterprise, transforming to domestic sales, market system, policy design

 

建立国际贸易中心的另类思考 ....34
Alternative Thoughts on Establishing International Trade Center

摘要:建设贸易中心也必须有信心,要有“大贸易”的思想概念。说是“另类思考”,实际上是颇有价值的提示。
Abstract: Confidence and the 'Global trade' concept is essential in building trade center. Actually, the 'Alternative thoughts' is instructive and worthwhile.
关键词:国际贸易中心 信心 “大贸易”概念
Keywords: international trade center, confidence, 'Global trade' concept

 

万千商家凝聚 经营创新通达
 
—访上海万达广场商业管理有限公司总经理王寿庆....3
7

Creative Operation Attracts More and More Stores - The Interview with Mr. Wang Shouqing, General Manager of Shanghai Wanda Commercial Management Co., Ltd.

摘要:通过专访,介绍了五角场万达广场以至万达集团商业地产开发取得骄人业绩的成因和经验。对商业地产,特别是购物中心的开发与经营带来不少启示。
Abstract: The interview introduces how the Wanda Planza in Wujiaochang area and the Wanda Group achieve the admirable performance in commercial pro-perty development and shares Wanda抯 experience as well. It should be instructive to the developers and the operators in the same trade, especially in the shopping center industry.
关键词:万达广场 商业地产 前瞻选址 订单招商 贴心管理 “额外”服务
Keywords: Wanda Plaza, commercial property, foresight location, leasing by orders, considerate management, additional service

 

 

“钟鼓馔玉” 求精求雅
——
访上海鑫钻餐饮有限公司董事长萧妙绅  ....4
2

Serve You Delicacy-The Interview with Ms. Xiao Miaoshen, Chairman of Shanghai Xinzuan F&B Co., Ltd.

摘要:“馔巴黎”,菜点求精,环境求雅,独特的企业文化和对餐饮文化的认知,使其成为海鲜自助餐厅业中的一支奇葩,对其他业界也将带来启示。
Abstract: Boasting the delicate food and the elegant environment, Pariss has been a unique one among the seafood buffet restaurants. Its enterprise culture and the understanding to catering should also be instructive to the other businesses.
关键词:馔巴黎 自助餐业 企业文化 餐饮文化
Keywords: Pariss, buffet restaurant, enterprise culture, catering culture

 

全球经济衰退带来政策挑战 (摘要)  ....46

Global Economic Slump Challenges Policies (Abstract)

摘要:2009年的世界经济增长预计将下降至0.5%,这将是第二次世界大战以来的最低增长率。尽管采取了各种政策行动,但金融压力仍然严重。为此,需要货币政策和财政政策对总需求提供更大支持,同时制定战略确保可持续性。此外,国际合作对于这些政策的的设计和实施至关重要。
Abstract: The global economic increase is expected to decline to 0.5% which will be the lowest record since the 2nd World War. The financial burden is still heavy regardless of launching various related policies. It is urgent to establish monetary policy and financial policy to offer more support to the total demand and work out some strategy to ensure the sustainability. Finally, international cooperation is essential to the above.
关键词:经济衰退 金融市场 实体经济 初级产品价格 货币财政政策
Keywords: economic decline, financial market, real economy, primary product price, monetary and financial policy

 

改变的契机 ....50

The Chance to Make a Difference

摘要:在金融风暴面前,亚洲的银行业和经济基础相对比较稳健,再加正在采取一系列积极应对的政策措施,因此有望较快走出经济低迷期。
Abstract: Thanks to the solid banking and economic base along with the active countermeasures, some of the Asian countries can recover from the downturn upon the financial crisis earlier than expected.
关键词:金融危机 亚洲经济 应对措施 复苏预期
Keywords: financial crisis, Asian economy, countermeasure, expectation on recovery
 

沃尔玛借金融风暴东山再起 ....52

Wal-Mart is up for this Downturn

摘要:针对金融风暴的冲击,沃尔玛不是坐困愁城,而是审时度势,在价格、品类、布局、营销等方面积极应对,主动出击,收到了良好的绩效。对我们也是很好的启示。
Abstract: It is instructive to us that faced with the financial crisis, Wal-Mart adjusted in prices, product types, shop arrangement and marketing, achieving active performance.
关键词:沃尔玛 金融风暴 应对措施
Keywords: Wal-Mart, financial crisis, countermeasures
 

“好事多”的促销艺术....54

Costco抯 Artful Discounts

摘要:面对经济衰退、商品价格高企,“好事多”坚持保证一些特定商品的价格优势。关键是重视与供货商的沟通与协作,搞好成本控制,不断寻找新的节流途径。
Abstract: Confronted with the economic downturn and the high price of the commodities, Costco stuck to its price advantage of some special products. It proves that communicating and cooperating with suppliers, controlling the cost and seeking for new ways to reducing expenditure leads to Costco抯 success.
关键词:促销艺术 成本控制 供货商关系
Keywords: artful discounts, cost control, supplier relationship


 

网络“餐盒”系统的奇迹....58

The Wonders of Meijer's MealBox

摘要:这是利用网络互动小工具应对挑战,吸引顾客,扩大销售的一个成功案例。事实表明,面对风暴,更需要独辟蹊径的创新精神。
Abstract: The mealbox is an interactive tool through the internet. Confronted with the economic crisis, such initiative has achieved a lot in attracting the consumers and expanding sell.
关键词:网络 销售“餐盒”系统
Keywords: internet, sell, 'Mealbox' system

 

危机当前顶级餐馆也要“节流”....60

Top-Tier Restaurant Cutting Cost in Tough Times

摘要:危机当前,纽约一家著名餐馆在坚持提供一流就餐体验的同时,在食材及餐馆必需品的采购上积极节省开支。其经验值得借鉴。

Abstract: The article introduces a top-tier restaurant in New York cutting cost in food products and the other items that every restaurant used. Instructively, it not only survived the tough times, but also offers high-end eating experience all the same.

关键词:餐馆 危机 节省开支

Keywords: restaurant, tough times, cutting cost

 

海外创意产业的发展及对我国的启示....64

The Development of the Overseas Creative Industry and the Inspiration to Us

摘要:创意产业是一个新的产业发展方向。英国为支持和促进创意产业发展,采取了一些列政策措施,收到了很好的实效,值得我国借鉴。
Abstract: The creative industry is a new trend in industry development. By means of the related polices, the UK government supported and accelerated the creative industry, which is instructive to us.
关键词:创意产业 英国 政策支持
Keywords: creative industry, UK, government support

 

ZARA:创新赢得崛起....66

ZARA's Prosperity from Innovation

摘要:ZARA是一个迅速崛起的时尚而又大众化的服饰品牌。经营这个品牌的Inditex公司被称为是一家“引领未来趋势的公司”,从经营理念、产品定位到营运结构,从设计、价位到“及时供货”的物流系统,都突破了服饰行业传统的“定律”,因此取得了骄人的业绩,也带给业界不少启示。

 Abstract: ZARA, a fashionable and popular apparel brand, has been growing rapidly. Inditex, the operator of ZARA, is known as 'a company leading the future' Its management concept, product orientation, operation structure, design, price and 'just-in-time-system' logistics all break the conventionality of the apparel industry, which enables ZARA's big success.

关键词:ZARA 服饰品牌 营运创新

 Keywords: ZARA, apparel brand, operation innovation

 

《国际商业技术》理事会
Members of the Journal Council