2008年第4  中英文摘要
国际商业技术 INTERNATIONAL BUSINESS & TECHNOLOGY

 

服务业新领军者 ....11

New Champions in the Service Industry

摘要:从《世界企业500强》和《世界品牌500强》两个排行榜可以看出:中国服务业占比偏低。以国内外若干企业成长为案例,分析了成长为服务业新领军者的不同路径与成功经验。在此基础上,提出了三点深入的思考,提出了三点有针对性的建议。
Abstract: The rankings of the Top 500 Global Companies and the Top 500 Global Brands indicate that Chinese service companies is relatively few. The paper shares the experience of the company at home and aboard to show the growth paths for new champions in the service industry, thus puts forward 3 suggestions.
关键词:服务业 新领军者 成长路径 成功案例 思考 建议
Keywords: service industry, new champions , growth paths, successful case, perspectives ,suggestions

 

 

中国商业大趋势及现代服务业 ....14

China's Commercial Trends and the Modern Services

摘要:中国正积极发展成为全球第二个大陆型经济体国家,三大产业都必须兼顾而向服务业倾斜;同时,多元化也将成为未来发展的趋势。此外,中国社会还面临一系列结构性转变的问题。这都将对中国商业的大趋势产生影响,使服务业成为下一步发展的重点;而重中之重将是对服务文化的培养和建立。
Abstract: China is buiding as the second Mainland Economic country, so diversity is the trend and none of the three industries can be ignored especially the third industry is of great importance. In addition, China's commercial trends will be influenced by the series problems of structural transform. Service industry is the central point of China's development while the top priority is to build the service culture.
关键词:中国商业大趋势 大陆型经济体 结构性转变 服务业 服务文化
Keywords: China's commercial trends, Mainland Economy, structural transform, service industry, service culture

 

 

大力培养现代服务业领军人才....23

Concentrating on the Modern Services Champions' Cultivation

摘要:论析了上海现代服务业发展的主要瓶颈就在于严重缺乏领军人才。勾画了现代服务业领军人才应当具备的基本特征。提出了培养现代服务业领军人才的对策。
Abstract: The main bottleneck of the development of Shanghai modern service industry is lack of leading talents. According to the basic characteristics of the modern service champions, we should take some training measures to cultivate the leading talents from several aspects.
关键词:现代服务业 领军人才 基本特征 培养对策
Keywords: modern service industry, leading talents, basic characteristics, training measures
 

 

星巴克 标志性品牌的诞生与成长....26

Starbucks, the Emergence and the Development of a Remarkable Brand

摘要:介绍了星巴克公司以人为本的发展道路,并通过把员工放在第一位、创造城市的咖啡文化、提供独特的消费体验,以及推行本地化策略、回馈社会等方面,分析了星巴克树立标志性品牌的成功经验。
Abstract: The article introduces the development process of Starbucks Coffee Company which focusing on human. Furthermore, the author analyzes the successful experience of Starbucks in building remarkable brand by means of employee first, creating city coffee culture, providing unique consumer experience, localized products and passion to improve the world.
关键词:星巴克 标志性品牌 创新
Keywords: Starbucks, remarkable brand, innovation


 

定量化、标准化, 中餐业走向现代服务业之转化 ....29

Quantification and Standardization, Traditional Chinese Catering Transformed into a Modern Service Industry

摘要:通过对小南国发展模式的分析,探讨了实现传统餐饮业向现代服务业转化的具体途径,提出了以建立现代化中央厨房为核心,实现中餐管理定量化、标准化,打造国际品牌的系统工程之可操作性方案。
Abstract: The article discusses the idiographic mechanism of actualizing the transform from a traditional catering industry to a modern service industry and advances a scheme of maneuverability to actualize economic system of the quantification and standardization of Chinese food management with the active program of modernized central-line kitchen via analyzing the development mode of WHM Group.
关键词:传统餐饮业 现代服务业 现代化中央厨房 中餐管理定量化、标准化
Keywords: traditional catering industry, modern service industry, modernized central-line kitchens, quantification and standardization of Chinese food management

 

流通领域现代服务业的催生与演绎 ....32

The Emergence and the Evolvement of the Modern Service Industry in the Field of Circulation'

摘要:在社会经济的高速发展和现代科技支持下,不断催生出的新商业业态和经营模式,又在不断的竞争中创新与更替。探究流通领域现代服务业的演变与未来趋势,并预见“两实两虚”(零售实体、物流实体和虚拟商务与虚拟物流)模型的未来发展趋势。
Abstract: With the high-speed development of the social economy process and the support of modern science and technology, the advanced commercial forms and management models are also innovated and displaced in the continual competitions. This paper tries to research on the changes and the trends of modern service industry in circulation field, and predicts the development trend of 憈wo-actual and two-virtual form?model which contains retail entity, logistics entity, virtual commerce and virtual logistics.
关键词:现代流通服务业 两实两虚 A2A 虚拟物流模型
Keywords: modern service industry in circulation, two-actual and two-virtual form, A2A(all to all), virtual logistics model

 

 

城市物流的创新之路....36
Road of Innovation for City Logistics

摘要:城市物流的发展需要信息系统、先进技术的支撑,也需要创新的思维和活力,不断进行管理创新,而关键在于树立“服务创造价值”的理念,也有赖于推进物流标准化的进程。
Abstract: The development of city logistics needs information system, advanced technology and creative thinking in continuous management innovation, the key point of which is to affirm the notion of 'service creating value' and to be relied on the process of promoting the standardization of logistics.
关键词:城市物流 信息系统 先进技术 管理创新 物流标准化 服务创造价值
Keywords: city logistics, information system, advanced technology, management innovation, standardization of logistics, service creating value

 

 

中国电子商务模式的创新与探索 ....39
Innovation and Exploration of China's e-Commerce Model

摘要:通过对阿里巴巴的电子商务在B2B、B2C、C2C、电子商务支付和中小企业管理软件上的创新,介绍了这一电子商务领军企业的成功之道,并纵论了电子商务的发展趋势以及与传统商业的影响关系。
Abstract: The paper introduces the road to success of Alibaba owning to the innovation of different types of e-Commerce as B2B, B2C, C2C, Saas CRM and e-Commerce Payment. Furthermore, it talks about the trends of the development of e-Commerce and its relationship with traditional retailers.
关键词:阿里巴巴 B2B B2C C2C “淘宝” 支付宝
Keywords: Alibaba, B2B, B2C, C2C, Taobao, Alipay

 

 

品牌需要激情与梦想....47

Brand Generated from Passion and Dream

摘要:技术产品与传统消费品的不同特点,对技术品牌开发具有意义。技术品牌具有可以在较短时间内建立、品牌的目标市场弹性较大、品牌开发的手段多样化、品牌开发以企业形象为基础、品牌开发不再光靠品牌经理等特点。

 Abstract: It is worthwhile to differentiate the technical products from the traditional consumer goods in order to develop the technical brands. The technical brands can be created in a comparatively short period and its target market is more flexible. On the basis of the company image, there are various approaches to develop the brand, which no longer relied on the brand manager.

关键词:技术产品 技术品牌 品牌开发 品牌策略

Keywords: technical product, technical brand, brand developing, brand strategy

 

 

公益行动 擦亮你的品牌  ....54

Public Welfare Activities Brighten Your Brands

摘要:在汶川地震后社会各界纷纷解囊相助之际,提出公益行动在奉献爱心的同时也能打造品牌。同时指出,公益行动应该符合品牌形象,并长期坚持。
Abstract: After the Wenchuan Earthquake, many enterprises take the active part in public welfare activities which can not only devote their love, but build their brands. The public welfare activities should be accord with the brands' image and be insisted for long-term.
关键词:公益行动 品牌营销 品牌形象 长期坚持
Keywords: public welfare activities, brand marketing, brands' image, insist for long-term

 

 

美国零售商: 面对通货膨胀压力的思考  ....58

Retailers Ponder Impact of Sticker Shock

摘要:通货膨胀尤其是亚洲地区一些消费产品出口到欧美地区的价格不断上涨,零售商很担心通胀压力将对已然不甚景气的经济雪上加霜。 Abstract: Inflation, especially Asian factories have begun raising the prices of the consumer goods headed for the U.S. and other Western market.Retailers are wary that inflation will add to the challenges of a slowdown.

关键词:美国零售商业 百思买 考察启示

 Keywords: Retail of USA, Best Buy, inspiration from the investigation

 

 

消费者对网络广告形式偏好的调查报告 ....62

The Report of the Survey of Consumers' Preference for Net Advertisement of Different Forms

摘要:以问卷调查的数据为基础,就不同类型的网络浏览者对各种网络广告形式的偏好、原因及相关因素的影响进行了分析,在此基础上,提出了关于企业网络广告策略的若干建议。
Abstract: Based on the survey, the paper analyzed the different netizen抯 preference on different forms of net advertisement and the cause of it, finally put forwards several suggestion on enterprisers?net advertisement strategy.
关键词:网络广告 偏好 调查
Keywords: net advertisement, preference, survey


 

电子货币 在日本市场飞速发展....67

The Rapid Development of Electronic Money in Japan's Retail Market

摘要:信息通信技术的发展,催生了新的结算方式—电子货币,而在零售阶段的应用,最能证明电子货币的普及程度。电子货币在日本零售业的应用情况,为我国相关产业提供了参考。
Abstract: With the development of communication technology, electronic money, a new method of settling accounts which is mostly used in retailing comes forth. The article introduces the application of the electronic money in Japan抯 retailing as a reference for China.
关键词:日本 电子货币 通用化 钱包手机 非接触式IC卡
Keywords: Japan, electronic money, unification, wallet cellphone, contactless integrated circuit card

 

 

产品信号对消费者认知的作用机制*....70

Mechanism of Product Signals on Consumer Cognition

摘要:产品信号和中间商信号对消费者认知价值具有重要作用。产品信号可以通过品牌延伸、营销中介、竞争者等途径产生品牌资产稀释作用。
Abstract: The product signals and retailer signals have great influence on the evaluation of consumer perceived value. Product signals always dilute the brand equity via brand extension, marketing agencies and competitors' action.
关键词:产品信号 中间商信号 品牌稀释 心理机制
Keywords: product signals, retailer signals, brand dilution, psychological mechanism


 

奢侈品零售商的“东进运动”....74

Luxury Retail抯 Eastward March

摘要:奢侈品牌正在迅速席卷亚洲市场各个收入层的消费者。欧洲品牌一马当先占得先机,而美国零售商也不甘落后,很具潜力。

 Abstract: Luxury brands keep up with a voracious appetite across all income groups in Asia. European luxury names have done very well in Asia, and there is surely plenty of room for U.S. retailers.

关键词:亚洲 奢侈品牌 零售商

Keywords: Asia, luxury brands, retailers

 

泰国正成为生态汽车制造的领跑者....76

Thailand Out to Become Ecocars Manufacturing Champions

摘要:泰国正推出优惠政策以吸引外资,加快发展生态汽车制造。已有五家日本的、一家印度的汽车厂商提出申请和开发规划。
Abstract: Thailand is carrying out a preferential policy to attract foreign investment to speed up the manufacture of ecocars. Now there has been five Japanese and one Indian carmakers have submitted the application and programming of development.
关键词:泰国 生态汽车 吸引外资
Keywords: Thailand, ecocars, attract foreign investment
 

 

《国际商业技术》理事会
Members of the Journal Council