2008年第1期 中英文摘要
国际商业技术 INTERNATIONAL BUSINESS & TECHNOLOGY
上海商业服务业的全新追求 ....10
Brand New Persuit of Shanghai Commercial Service
摘要：从现代化、国际化的视角，对上海商业服务业作了系统的回顾归结，论析了面临的竞争态势，提出了适应国际化大都市需要进一步融入国内经济发展，以及近期迎接奥运、世博的一系列全新追求。 Abstract: From the aspects of modernization and internationalization, the author reviews and summarizes the commercial services of Shanghai. On basis of that, the author analyzes the competition trends, indicating that it is necessary for Shanghai to become an international metropolis to meet the need of the domestic economic development and the brand new pursuit on the occasion of the Olympic Games and the World Expo.
关键词：上海 商业服务业 发展现状 竞争态势 全新追求
Keywords: Shanghai, commercial services, development situation, competition trends, brand new pursuit
现代服务业的特征、分类及其发展条件 ....16
The Features, the Categories and the Development Conditions of the Modern Services
摘要：对现代服务业的内涵、特征、在产业分析体系中的位置，及其发展的基本条件，进行了分析和探讨。
Abstract: The author analyzes the contents, the features, the development
conditions and the status in the system of industrial analysis.
关键词：服务业 现代服务业 基本问题 发展条件
Keywords: services, modern services, basic issues, development conditions
是“现代服务业” 还是“专业服务业”？....21
Modern Services or Professional Services?
摘要：对“现代服务业”的提法，提出了质疑。认为“专业服务业”这一划分和称呼，道出了这些行业的真正性质；国际上也较多地采用这一提法。
Abstract: The author questioned the name of modern services, holding that it is
the name of professional services distinguishes the industries into their true
natures, which is more used internationally.
关键词：现代服务业 专业服务业 提法比较
Keywords: modern services, professional services, names comparison
2008年首季 上海消费品市场销售预计....24
The Sales Forecast on Shanghai's Consumer Goods Market in the First Quarter of 2008
摘要：2008年首季，上海消费品市场将继续呈现繁荣活跃，零售总额保持两位数增长。从总体上和不同地区、行业、商品和经济类型，分别作了预测，并对增长因素作了具体分析。
Abstract: The consumer goods market in Shanghai will keep prosperous in the
first quarter of 2008 and the retail sales volum will be growing by
double-digit. The forecast is made not only overall, but also from various
areas, industries, commodities and different economic types as well. Moreover,
the auther ananlyzes the reasons of the growth in details.
关键词：消费品市场 销售预测 因素 措施
Keywords: consumer goods market, factors, measure
假期随想 —从新旧世界文化看零售业未来发展 ....30
What I did on My Vocation - Old World and New World Cultures Offer a Glimpse into the Future of Retail
摘要：作为一名关注食品供应的研究人员，通过在上海和法国的短暂停留，感受到一个新兴国家与一个传统的发达国家在食品供应以至由此反映出来的文化上的差异。虽说是“随想”，却颇有启示。
Abstract: The author introduces the difference between China, a developing
country and France, a developed country in food supply and the cultural
differnces.
关键词：食品供应 食品安全 文化差异
Keywords: food supply, food safety, cultural difference
阿里巴巴的电子商务B2B商业模式
....32
The B2B E-Business Mode of Alibaba
摘要：系统地介绍了阿里巴巴拓展电子商务的历程、架构和营运模式。阿里巴巴针对中国国情，着重拓展中小企业的B2B电子商务，形成了一整套协调配套的服务网络，开拓了一条迅速发展的创新之路。最近又在香港股市成功上市。这种敢于创新、善于创新的精神，带来了很多启示。
Abstract: The author introduces the progress, the structure and the operation
mode of Alibaba抯 developing e-business. According to China抯 situation, Alibaba
is focusing on developing the B2B e-business mode for among the medium-small
scale businesses, forming a complete coordinated service network innovatively.
Recently, Alibaba was successfully listed in the Hong Kong stock market. Its
innovative spirit is inspired to all.
关键词：阿里巴巴 电子商务 B2B 运营模式
Keywords: Alibaba, e-business, B2B, operation mode
J.C.佩尼的网络零售....36
J.C.Penney's Online Retail
摘要：介绍了老牌零售商J.C.佩尼在经营遭遇困境的情况下，积极开展网络零售业务，重振旗鼓，为传统零售商的发展指出一条新路。
Abstract: J.C. Penney developed the online retail when it encountered hardship. The successful case of its revitalization indicates the developing way for the traditional retailers.
关键词：J.C.佩尼 网络零售 因特网 直销
Keywords: J.C.Penney, online retail, internet, direct marketing
推动长三角地区现代物流联动发展
....38
Promote the Interactive Development of the Modern Logistics in the Yangtze Delta
摘要：苏、浙、沪两省一市就长三角地区现代物流联动发展达成共识，并商定若干措施付诸实施。这将有力地推动长三角地区现代物流及产业经济的更好发展。
Abstract: The consensus on the interactive development of the modern logistics
in the Yangtze Delta has been reached by Jiangsu, Zhejiang and Shanghai and
several practical measures have been decided, which will promote the modern
logistics and the industrial economy in the Yangtze Delta toward a higher level.
关键词：长三角 现代物流 联动发展
Keywords: Yangtze Delta, modern logistics, interactive development
衡量零售商表现的新视角 —超越资产负债表....41
Beyond the Balance Sheet Minding the Retailer
摘要：衡量零售商的经营表现，原来的传统做法大都只是以资产负债表为依据。美国一些经济研究机构认为，跳出这个框框，还应关注其他因素。
Abstract: The traditional approach to measure a retailer's operation is based on the balance sheet. However, some of the US economic research institutions indicated that other factors should be considered beyond the balance sheet.
关键词：零售商 经营分析 因素
Keywords: retailer, operation analysis, factors
日本倡导“地产地消” ....44
Japan Advocates 'consuming in the Place of Origin'
摘要：“地产地消”是日本“当地生产当地消费”的省略语,指的是消费者消费本地生产的农作物和水产品。在重视食品安全,要求环保节能的今天,地产地消又一次成为日本的话题。
Abstract: Japanese government advocates 'consuming in the Place of Origin?which means that the locals consume the crops and the aquatic products in the local place. It has been a significant issue today when food safety and energy saving is paid great attention to in Japan.
关键词：地产地消 农产品 食品安全 环保节能
Keywords: Consuming in the Place of Origin, crops, food safety, energy saving
3T与创新 ....46
Three Ts and Innovation
摘要：一个国家、一个地区、一个企业能否兴旺发达，关键在于3T，即人才、技术和包容。有了包容，才能集聚人才和技术，也才能实现创新经济模式，达到社会和谐。
Abstract: It is the three 慣抯 that is the key to a country, an area and an enterprise, which means talent, technology and tolerance. What's more, no tolerance, no talent or technology. Only with tolerance, the innovation economy mode can be carried out and the harmonious society can be realized.
关键词：人才 技术 包容 创新经济
Keywords: talent, technology, tolerance, innovation economy
美国购物中心的 建筑环保认证正在实施 ....43
Thinking on the Brand Extending Strategy —from the Story of Xerox
摘要：美国购物中心从业主到租户，都在建造、装潢等各方面积极地推进建筑环保认证，做到可持续发展。
Abstract: In the shopping centers in USA, not only the property owners, but also the tenants are working hard in LEED in terms of construction, decoration and so on so as to keep developing sustainably.
关键词：美国购物中心 建筑环保认证 可持续发展
Keywords: USA shopping centers, LEED, sustainable development
欧洲商业掠影....45
Glance at the European Commerce
摘要：通过对4个商业街区的介绍，展现了欧洲商业经营各具特色的风采。
Abstract: The article displaces the great variety of the European commercial
operation by introducing the four commercial streets.
关键词：欧洲 商业 经营特色
Keywords: Europe, commerce, operation characteristics
中东海湾地区的自由贸易区....48
The Free Trade Zone in the Middle East Gulf Region
摘要：介绍了中东海湾地区自由贸易区的兴起、发展，以及成功经验。
Abstract: The article introduces the emergence, the development and the
successful experience of free trade zone in the Middle East Gulf region.
关键词：中东海湾地区 自由贸易区 成功经验
Keywords: Middle East Gulf region, free trade zone, experiences
香港国际机场的 商业布局和运营经验....56
The Commercial Facilities Layout and the Operation Experience of Hong Kong International Airport
摘要：比较系统地介绍了香港国际机场的商业布局和运营模式。其中有不少成功经验，值得内地机场借鉴应用。
Abstract: The author systematically introduces the commercial facilities layout and the operation experience of Hong Kong International Airport. The successful experience is worth reference by the mainland airports.
关键词：香港国际机场 商业布局 运营经验
Keywords: Hong Kong International Airport, commercial facilities layout, operation experience
Dunkin’Donuts创新有道....60
Dollars to Dounuts
摘要：邓金唐纳滋大力开拓咖啡业务，但不是采取“星巴克模式”，而是走创新之路，寻找“星巴克的休闲”与“便利商店的朴素”之间的平衡。
Abstract: Dunkin' Donuts develops coffee products beyond donuts. Its creation is not the Starbucks mode, but finding the balance between Starbucks?leisure and convenient store's plain.
关键词：邓金唐纳滋 咖啡业务 创新经营
Keywords: Dunkin' Donuts, coffee products, creative operation
老字号，如何不老？....62
How to Keep the Traditional Brands Alive?
摘要：分析了中国老字号存在的问题、不败的关键，以及重振的途径；同时，介绍了国际若干百年老字号长盛不衰的主要经验。
Abstract: The author analyzes the existing problems and the successful cases of the Chinese traditional brands, indicating the approaches to revitalization. At the meantime, the author introduces the successful experiences of the foreign classical brands.
关键词：老字号 存在问题 重振关键 国外经验
Keywords: traditional brands, existing problems, revitalization keys, overseas experience
“顾客满意管理”提升品牌价值....67
'Consumer Satisfaction Management'Upgrades the Brand Value
摘要：介绍了“顾客满意管理”这一适应新形势要求的经营管理方式，提出了需要着重抓住推进的几个环节。
Abstract: The author introduces the 'consumer satisfaction management?which tones in with the times and puts forth several key parts as well.
关键词：顾客满意管理 经营管理方式 品牌
Keywords: consumer satisfaction management, operation and management way, brand
庆典无酒不成欢 —参加摩尔多瓦葡萄酒节有感....70
Moldova Wine Festival -Wine Highlights the Celebrations
摘要：介绍了参加摩尔多瓦葡萄酒节的亲身感受，其成功经验对办好上海的品酒节有不少启示。
Abstract: Returned from the the Moldova Wine Festival, the author summarized its successful experiences for Shanghai's Wine Festival.
关键词：摩尔多瓦 葡萄酒节 商业营销文化
Keywords: Moldova, Wine Festival, commercial marketing culture
《国际商业技术》理事会
Members of the Journal Council