2005年第4期 中英文摘要
国际商业技术 INTERNATIONAL BUSINESS & TECHNOLOGY
中心商业区发展与知识产权保护....8
The Development of Central Business District and the Protection of the Intelligence Property
摘要：上海中心商业区快速发展，日益显现出与其特点相联的知识产权发展，中心商业区知识产权保护日益重要，必须进一步加强。
Abstract: In respect of the rapid development of the central business district in Shanghai, it has become increasingly important to develop the intelligence property and protect the intelligence property in the CBD.
关键词：中心商业区 知识产权 发展与保护
Key words: central business district, intelligence property, development and protection
构筑长三角服务业平台 促进各城市服务业发展....10
Build the Service Platform of Yangtze Delta, Promoting the Service Industry Development of the Cities
摘要：数据表明，长三角的服务业发展水平离国际标准还有相当距离。南京抓住“一二三四五”，在发展现代服务业方面做了很多工作，提供了很好的经验。应打破区域间的行政枷锁和部门利益，推进长三角地区现代服务业的共同发展。
Abstract: According to the data, the service industry in the Yangtze Delta is far from the international standard. Sticking to the “one, two, three, four, five’ principles, Nanjing government has exerted much effort in developing the modern services, offering the valuable experiences. We should break the administrative lock and the benefits between the departments and the regions so as to promote the mutual development of the modern services in the Yangtze Delta.
关键词：长三角 南京 现代服务业 共同发展
Keywords: Yangtze Delta, Nanjing, modern services, mutual development
长三角发展呼唤“智业服务”....13
Intelligence Services Beckoned in Yangtze Delta
摘要：论析了智业服务对长三角区域经济崛起和发展的重要作用；通过上海市工业发展咨询公司策划设计的长三角智业服务系列模块，不仅可以看到长三角亟需智业服务，而且有着海阔天空的发展空间。
Abstract: The author emphasizes the importance of the Intelligence services to the development of the Yangtze Delta. The series of modes designed by SIDC reflects the needs and the potential of the intelligence services in the Yangtze Delta.
关键词：长三角 智业服务 上海市工业发展咨询公司 策划设计
Keywords: Yangtze Delta, intelligence services, SIDC, design
抓住发展机遇 推进长三角商贸业一体化发展....16
Grasp the Development Opportunity, Facilitating the Integrated Development of the Business and Trade in Yangtze Delta
摘要：以一系列统计数据说明：长三角经济和商贸业的发展走在全国前列；从发展前景来看，更需要加快长三角商贸业一体化的进程。
Abstract: The statistical data shows that the economy and the business and trade of the Yangtze Delta have developed to the top of the country. From the perspective of the future, it is urged to accelerate the integration process of the business and trade in the Delta.
关键词：长三角 经济发展数据 商贸业一体化
Keywords: Yangtze Delta, data on economic development, business and trade integration
深化合作交流 加快长三角服务业共同发展....18
Deepening the Cooperation and the Communication, Accelerating the Mutual Development of the Modern Services in Yangtze Delta
摘要：介绍了长三角的区域经济合作组织以及上海市为长三角提供服务的主要工作，提出了长三角服务业共同发展的总体目标、工作举措和重点领域。
Abstract: The article introduces the organizations of the economic cooperation in the Yangtze Delta and the services offered to the Delta by Shanghai. Meanwhile, the author puts forth the general objective, the measures and the key field of the mutual development of the modern services in the Yangtze Delta.
关键词：长三角 服务业发展 总体目标 主要工作 重点领域
Keywords: Yangtze Delta, service industry development, general objective, main tasks, key field
加快发展现代服务业 推动长三角区域经济的联动发展....21
Accelerate the Development of Modern Services, Facilitating the Interactive Development of the Economy in Yangtze Delta
摘要：分析了现代服务业发展的特征和重要作用，提出了上海发展现代服务业的思路和切入点，以及推动长三角联动发展的设想。
Abstract: The author analyzes the characteristics and the effect of the development of the modern services, suggesting the development idea and the start approach for Shanghai and the concept of facilitating the interactive development in the Yangtze Delta.
关键词：上海 长三角 现代服务业 发展思路
Keywords: Shanghai, Yangtze Delta, modern services, development idea
从大市场到微观驱动的思考....23
From the Macro Market to the Micro Drive
摘要：对如何形成大市场、大企业，如何有效地推动微观驱动，如何看待当前的有关经济政策，以及如何定义现代服务业、发展时尚服务业等课题，提出了一系列看法。
Abstract: The author raises the viewpoints on how to form the macro market and the large enterprise; how to push forward the micro drive effective. Meanwhile, the article reveals the opinions on the relevant policies on the economy and the definition on the modern services and the development of the fashion services.
关键词：大市场 政策配套 微观驱动 时尚服务业
Keywords: macro market, related policy, micro drive, fashion services
纽约的富人与服务业的发展——谈美国服务业的经营之道....26
The Riches in New York and the Development of the Services
——the Management Strategy of the Services in U.S.
摘要：生动的事例和大量数据说明：纽约富人聚居，推动了各类服务也的加快发展，也促进了纽约总体的发展。从而也可以看到美国富人们是如何“花钱”的，服务业是如何“应运而生”的，从而得到一些启发和警示。
Abstract: By illustrating with vivid examples and rich data, the article reveals that the riches inhabit compactly in New York, accelerating the development of the various kinds of services and enhancing the general development of N.Y. as well. Additionally, the author introduces that how the riches in U.S. spend money, thus generating the services.
关键词：纽约 富人聚居 服务业发展 慈善捐款
Keywords: New York, riches assembly, services development, charity donation
消费者行为中的群体影响
——一项关于消费者购物伙伴的调查报告....33
A Report on the Shopping Companion
——The Group Influence in the Consume Behavior
摘要：通过一次在杭州进行的拦截访问所得数据，并对购物伙伴与消费者的人口统计资料进行了关联分析，指出了不同消费者所拥有购物伙伴的不同状况。对于零售企业研究制定营销策略具有一定的参考价值。
Abstract: Based on the intercept survey in Hangzhou, the report analyzes the relationship between the shopping companion and the population statistics of the consumers, which is a valuable reference to the retail firms in the marketing strategy setting.
关键词：消费者行为 购物伙伴 群体
Key words: consumer behavior, shopping companion, group
从上海“可的物流”看信息技术的应用和作用....38
Shanghai ‘KEDI Logistics’, Reflecting the IT Appliance and Effect
摘要：“可的物流”在变迁发展中曾经遇到“成长的烦恼”。通过采用新技术、新方法取得了新效率。实践证明，应用信息技术在现代物流中起到了不可或缺的重要作用。
Abstract: There were growing pains in the development of ‘KEDI Logistics’. However, it resorted to the new technology and the latest means to enhance the efficiency. It is proved that the information technology plays an essential role in the modern logistics.
关键词：“可的物流” 信息技术 上海海鼎信息股份有限公司
Key words: ‘KEDI Logistics’, information technology, HDWMS
折扣店——中国零售业的新增长点....42
Discount Store, the New Growth of China’s Retail
摘要：以大量数据说明：在发达国家，折扣店已成为最重要的零售业态之一。但在我国，折扣店尚未被零售业所重视。事实上，折扣店在中国具有极广阔的发展前景。如何发展折扣店，要从改革连锁商业现行的经营管理机制等方面入手。
Abstract: In the developed countries, the discount store has become one of the most important retail formats. However, it hasn’t been attached great importance in China. As a matter of fact, there’s wide prospect for discount stores to develop in China by means of starting with the reforms on the current management system of the chain commerce.
关键词：折扣店 发达国家发展现状 中国发展状况和意见
Keywords: discount store, the status quo of the developed countries, the status quo of China and the suggestion
从高层推动全球供应链一体化
——访IBM负责供应链的高级副总裁Robert Moffat ....45
Driving the Integrated Global Supply Chain from the Top
——the Interview with Mr. Robert Moffat, Senior Vice President for IBM’s Integrated Supply Chain
摘要：美国《世界贸易》杂志对IBM新近上任、专门负责供应链的高级副总裁Robert Moffat作了专访，介绍了IBM在供应链整合上的进展情况。IBM的高层认为，供应链是商业战略的一部分，是商业战场中的战略武器。
Abstract: The interview with Mr. Robert Moffat, IBM’s first-ever Senior Vice President for Integrated Supply Chain by World Trade, revealed the progress of the integrated supply chain. Actually, the top level of IBM regards it as a strategic part of the business and as a strategic weapon in the competitive landscape.
关键词：IBM 供应链整合 随需应变 商业战略
Key words: IBM, integrated supply chain, on demand, business strategy
关注反向物流....48
Focus on the
Reverse Logistics
摘要：反向物流包括回收物流和废弃物物流等，它是现代物流活动的一个重要组成部分。在反向物流的实施过程中，最困难的是制造商和零售商的目标不一致。导致反向物流的管理非常艰巨。因此，企业必须从供应链一体化的高度去认识和解决反向物流管理问题。
Abstract: The reverse logistics is an important part of the modern logistics,
including the recycle logistics and the reject logistics. In the process of
carrying on the reverse logistics, the most difficult issue is the different
targets of the manufactures and the retailers, which results the hardship of the
management. Therefore, the enterprise must understand and settle the management
issue of the reverse logistics from the perspective on the integration of the
supply chain.
关键词：反向物流 形成 管理 实施
Keywords: reverse logistics, form, management, implementation
从“一会两国” 看购物中心的发展....51
The Development of Shopping Centers, Learning from One Conference and Two Countries
摘要：参加国际购物中心协会世界峰会，得到不少有益启示。参观考察土耳其、埃及两国的几个购物中心，从它们不同特色和差别，深感购物中心没有一个绝对标准的模式，关键是要能适应环境、适应需求，被市场认可。
Abstract: Attending the World Retail Real Estate Summit hosted by the International Council of Shopping Centers and visiting several shopping centers featured with different styles in Turkey and Egypt, the author learned that there’s no fixed standard mode for the shopping center, however the key of the format is the one adapts the environment, meets the demands and, is recognized by the market as well.
关键词：国际购物中心协会 土耳其 埃及 购物中心考察
Keywords: International Council of Shopping Centers, Turkey, Egypt, shopping center investigation
东京都郊区商业发展新趋势
——以琦玉新都心开发为例....59
The Development Trend of the Suburban Commerce of Tokyo
——the Example of Saitama
摘要：通过介绍日本东京都琦玉县新都心商业开发的典型案例，探讨国际大都市圈郊区商业发展的主要特点和模式
Abstract: Taking an example of Saitama-arena in Tokyo, the article introduces a typical way for the suburban commercial development in metropolitan cities.
关键词：日本 琦玉县 东京都 新都心 郊区商业
Key Words: Japan, Saitama, Tokyo, suburban commerce
抓住新城镇建设契机 推进郊区商业强势发展....63
Take the Opportunity of New Town Construction while Facilitating the Significant Urban Commerce Development
摘要：分析了上海市级商业集团参与郊区商业发展的现状、机遇与优势，提出了对此应当明确的认识和发展思路。
Abstract: By analyzing the status, the opportunity and the advantages of the commercial groups of the city level participating in the development of the suburban commerce, bringing forward the direction and the development idea.
关键词：市级商业集团 郊区商业 发展思路
Key words: commercial groups of the city level, suburban commerce, development idea
论国有企业品牌运营机制的培育....66
Cultivating the Brand Operation System of the State-owned Enterprise
摘要：分析了国有企业必须抓紧建立有效的品牌运营机制的重要性和迫切性，围绕这个系统工程，分别对企业自身、政府职能部门和行业协会、中介机构提出了应该做好的工作。
Abstract: The author analyzes the importance and the urgency of establishing the effective brand operation system of the state-owned enterprise, putting forth suggestions to the enterprise, the government functional department, the industrial association and the agency as well.
关键词：国有企业 品牌运营机制
Keywords: state-owned enterprise, brand operation system
《国际商业技术》理事会
Members of the Journal Council