2005年第1期 中英文摘要
国际商业技术 INTERNATIONAL BUSINESS & TECHNOLOGY
海烟物流
——现代商业优质供应链及战略合作伙伴关系
HAIYAN Logistics
——The Supply Chain with High-quality of Modern Commerce and the Strategic Cooperative Partnership
摘要：介绍了海烟物流在提供现代商业优质供应链，以及与生产商及终端形成战略合作伙伴关系的体系建设和发展思路，由此也可以看出这个目前“国内一流、国际先进”的物流中心的建设，对实施商业现代化的示范、推动作用。
Abstract: The article introduces the systematic construction and the development idea in providing the supply chain with high-quality of modern commerce and building the strategic cooperative partnership with the producers and the terminals. Crowned as the leading logistics center nationally and the advanced one internationally, HAIYAN serves as a model and a pusher in modernizing the commerce.
关键词：海烟物流 供应链
Key words: HAIYAN Logistics, supply chain
泰国曼谷的JJ周末市场
——一个成功的露天零售中心
JJ Weekend Market, Bangkok, Thailand, a Successful Open-air Retail Center
摘要：JJ市场是一个颇具特色的露天周末市场，也是一个别具一格的购物中心，开业以来不断取得成功发展。它的经验有一定的借鉴作用。
Abstract: JJ Market is a distinctive open-air weekend market as well as a shopping center with a unique style, which has enjoyed continuous development since launching into operation. Its success is worth of learning from.
关键词：泰国 JJ市场 露天零售中心
Key words: Thailand, JJ Market, open-air retail center
宝姿Ports的零售理念和营销策略
Retail Concepts and Marketing Strategy Operated by PORTS
摘要：宝姿能成功进入中国市场，很重要的一条是：既看到中国是一个正在迅速发展的市场，又是一个与欧美有所不同的市场。由此而来，宝姿采取了一系列切合实际中国高端品牌市场的有效准则与营销策略。
Abstract: The key to PORTS entering into the Chinese market is that it not only noticed that China is a market with rapid development, but also acknowledged it is a different market from the ones of the occident. In respect of that, PORTS has adopted a series of effective regulations and marketing strategy in tone with the high-end brand market in China.
关键词：宝姿 零售理念 营销策略
Key words: PORTS, retail concepts, marketing strategy
上海商贸流通业产业定位比较与评价
The Comparison and Evaluation on the Orientation of the Commercial and Trade Distribution Industry of Shanghai
摘要：本文选取商贸流通业的核心部分——商业作为研究对象。从产业地位、产业内部结构特征和产业组织特征三个层面对商贸流通业进行了横向的国内和国际的客观比较，把上海商贸流通业作为比较分析的最终落脚点，力图对上海商贸流通业作出一个客观、全面的定位与评价。
Abstract: Focusing on commerce, the core of the commercial and trade distribution industry, the author compares on it in terms of the status, the characteristics of the inner configuration and the features of the organizing of the industry both domestically and internationally so as to make an impersonal and thorough orientation and evaluation of Shanghai’s commercial and trade distribution industry.
关键词：商业 产业定位 国际比较
Key words: commerce, industrial orientation, international comparison
现代服务业的内涵及实践意义
The Concept and the Practical Meaning of Modern Service Industry
摘要：介绍了服务业的分类，现代服务业的定义、特征和行业范畴，分析了上海现代服务业的发展趋势热点和成长板块。为深入补充现代服务业的发展，提供了一个勾画全局、了解全貌、明确重点的基础资料。
Abstract: By introducing the classification of the service industry and the definition, the characteristics and the industrial category of modern service industry, the author analyzes the hotspot of its development trend and its growth board, providing the complete basic material to the development of the modern service industry.
关键词：服务业 现代服务业 上海发展趋势
Key words: service industry, modern service industry, development trend of Shanghai
信息技术催化现代服务业的形成与创新
Information Technology, the Catalyzer of the Forming and the Innovation of Modern Service Industry
摘要：介绍了国际上和我国现代服务业形成的历史背景，论析了现代服务业伴随社会和产业发展应运而生的互动进程，并结合若干案例阐述信息技术如何催化现代服务业的发展与创新。
Abstract: The article introduces the historical background of the forming of modern service industry both internationally and domestically, analyzing the mutual development process of the society and the industry. Additionally, the author illustrates how the information technology catalyzes the development and the innovation of the modern service industry.
关键词：现代服务业 信息技术 催化与互动
Key words: modern service industry, information technology, catalyzing and mutual development
现代世界购物中心的创新管理
Innovative Management of Shopping Centers in the Modern World
摘要：分析了购物中心成功的因素，以及管理的关键作用，特别是面对当今购物中心面临的新的竞争环境，作为经理必须具备的素质和采取的对策。
Abstract: The article analyzes the factors to the success of a shopping center and the key effect of management. In particular, the author illustrates the qualifications that a manager must have and the countermeasures should be adopted to face the new competition environment of today’s shopping centers.
关键词：购物中心 现代管理 经理素质
Key words: shopping center, modern management, manager’s qualification
国际服务业转移的新浪潮
——商务流程外包
Business Process Outsourcing, the New Wave of Shifting International Service Industry
摘要：以商务流程外包为主要内容的国际服务业转移已经形成了国际产业转移的新格局。通过对商务流程外包的特征、作用以及主要形式的分析，提出了承接商务流程外包业务的基本策略。
Abstract: The wave of international services transfer is surging and the business process outsourcing is its essential aspect. The author suggested the strategies of undertaking the business process outsourcing after analyzing the characteristics, affects and category of the business process outsourcing.
关键词：现代服务业 国际服务业转移 商务流程外包 世界服务业外包中心
Key words: modern service industry, international services transfer, business process outsourcing (BPO), business processing outsourcing center in the world
世博会与上海现代服务业的发展
Word Expo and Modern Service Industry Development in Shanghai
摘要：对现代服务业的界定提出了自己的见解。上海的主要发展目标应该是提升现代服务产业，通过现代服务业来带动自身的发展。要使世博会与上海现代服务业的发展产生良性联动，提升现代服务业的软实力和硬实力。
Abstract: The author shares his opinions on the definition of modern service industry. The major subject of Shanghai is to enhance its modern service industry so as to realize its development and the co-development of the World Expo and the industry in Shanghai harmoniously by improving its soft strength and the hard strength.
关键词：上海 世博会 现代服务业 良性联动
Key words: Shanghai, World Expo, modern service industry, harmonious co-development
中心商业区与现代服务业
Central Business District and Modern Service Industry
摘要：分析了现代服务业对上海和对静安区这个中心商区发展的重要意义，介绍了静安区发展现代服务业的总体目标和一系列举措。
Abstract: The author highlights the importance of modern service industry both to the development of Shanghai and Jing’an District, the central business district of the city, meanwhile, illustrating the general subject and the measures of Jing’an to develop its modern service industry.
关键词：现代服务业 上海 静安区
Key words: modern service industry, Shanghai, Jing’an District
我们的亚洲经验
——为购物中心开发融资
Our Asian Experience
Financing Shopping Centre Development
摘要：比较系统地介绍了新加坡CapitLand集团通过多种融资方式，从事零售管理和基金管理，整合零售商业平台的经验与业绩。
Abstract: The author illustrates the experience of CapitLand, Singarpore, in terms of retail management and fund management by various modes of financing so as to integrate the retail business platform and the performance.
关键词：新加坡 CapitLand 购物中心融资 零售管理 基金管理
Key words: Singapore, CapitLand, shopping center financing, retail management, fund management
美国市场广告也重视老年消费者
The U.S. Marketing Advertising Directed at Older Consumers Either
摘要：通过一些实例和统计数据说明：“银发族”正在成为美国消费市场的一支强军。美国市场广告很重视老年消费者，不少著名公司都在不断设计、提出一些能适应并吸引老年消费者需求的产品。
Abstract: Through the examples and statistical data, the older consumers have become the force in the consuming market in U.S. The advertisers pay greater attention to the older consumers too. Many of them are designing the specific products to attract the older consumers and adapt their needs.
关键词：美国市场 广告宣传 老年消费者
Key words: U.S. market, advertising, older consumers
购物中心的发展趋势
Trends in the Shopping Center Development
摘要：介绍了购物中心近年来的发展情况，分析了购物中心持续繁荣的关键在于三大趋势，并介绍了近年来建筑设计的变化，以及投资模式改变、推行房地产投资基金方式的效果。
Abstract: The author illustrates the current trends of shopping center development, analyzing the keys to the continued prosperity of this industry are three key trends. Additionally, the article introduces the changes in the architecture and the design, and the shifting of the investment mode and the effect of REITs.
关键词：购物中心 发展趋势 房地产投资基金
Key words: shopping center, development trend, REIT
港汇广场
创新购物理念 舒畅休闲氛围
Grand Gateway
Innovative Shopping Concept with Easy Environment
大阪市中心的绿洲——难波PARKS
Nanba PARKS, the Oasis of Central Osaka
摘要：大阪近年来不断加大都市开发的力度。以难波PARKS为代表的商业设施的建成开业，使得大阪南部商圈重新崛起。难波PARKS的开发商，以独特的视角建设大型购物中心，取得了良好的经济、社会效益。
Abstract: The cosmopolitan development in Osaka has been strengthened in recent years. The opening of the commercial infrastructures, represented by Nanba PARKS became the pusher of the revival of the business circle in Southern Osaka. The Nanba PARKS developers built the large shopping centers with special perspectives, winning positive effects both economically and socially.
关键词：大阪 难波PARKS 都市绿洲 南部商圈
Key words: Osaka, Nanba PARKS, urban oasis, southern business circle
寻求彻底的产品差别化
——从日本的“业务超市”看零售业的新变化
Seeking the Thorough Distinction of the Products
——Changes in the Retail from the Perspective of the ‘Business Supermarket’ in Japan
摘要：介绍了日本新兴的业务超市的发展情况，并从其领头企业的成功案例着重指出：关键是要从生产源头抓起，寻求彻底的产品差别化，才能确定单纯的价格竞争。
Abstract: The author introduces the development of the burgeoning business supermarket in Japan. Studying from the successful leading enterprises, the author emphasizes that in order to build a pure price competition environment, we should start from the headstream of production while seeking the thorough distinction of them.
关键词：日本 业务超市 产品差别化
Key words: Japan, business supermarket, products distinction
中国奢侈品消费透视
The Perspective on the Consumption of Luxury Brand by Chinese Consumers
摘要：中国奢侈品的消费正在快速增长，不仅在国内，而且在海外大量购买。购物中心要从观察消费者入手，抓住机遇，做好应对措施，满足这方面的需求。
Abstract: The consumption of luxury brand by Chinese consumers is increasing rapidly not only domestically, but also abroad. Shopping centers should start from consumers study, grasping the opportunity and preparing the countermeasures to meet the needs of the consumers.
关键词：奢侈品消费 中国市场 消费心理
Key words: luxury brand consuming, Chinese market, consuming psychology
文化营销在房地产领域的运用
Cultural Marketing in Real Estate Industry
摘要：房地产经营进入文化竞争阶段。论析了房地产文化的内涵和表现形式，提出了房地产文化营销的创意源泉，以及文化营销在房地产领域具体运用的意见。
Abstract: The real estate operation has entered into the phase of cultural competition. The article analyzes the meaning and the format of real estate culture, proposing the innovation and the application suggestions on cultural marketing in real estate industry.
关键词：房地产营销 消费文化 文化营销
Key words: real estate marketing, consuming culture, cultural marketing
零售休闲的回归
Back to Basics for Retail Entertainment
摘要：列举旧金山、上海、洛杉矶等若干案例，强调说明：购物中心的建筑设计应当体现K.I.S.S.——“保持简单和愚笨”的原则，在其休闲娱乐部分要能激起感情，体现简单乐趣的要求，既得投资，又能长期吸引更多的消费者。
Abstract: By illustrating the examples of San Francisco, Shanghai, Los Angeles, etc, the author emphases on the K.I.S.S. principle, ‘Keep it Simple and Stupid’, in the architecture and design in shopping centers. Under the direction of the principle, the entertainment in shopping centers should be able to inspire the shoppers’ emotion, reflecting the demands of simple and pleasure, which should be invested to attract more consumers in the long-run prospect.
关键词：购物中心 休闲娱乐功能 “保持简单和愚笨” 体验经济
Key words: shopping center, entertainment function, K.I.S.S., experiential economy
“物美价廉”之忧
——兼谈企业社会责任
The Worries about ‘Good Products with Lower Price’
——The Social Responsibility of Enterprises
摘要：论析了低价竞争对我国企业进入国际市场造成的负面影响。少数企业为了追求低成本，甚至不顾必要的安全保障和劳动者的基本福利。SA8000认证有利于解决以上积重难返的诸多问题，提升企业社会形象，获得正常的竞争优势，为最终阔步走向国际市场提供“门票”。
Abstract: The article analyzes the negative impact from the low prices competition on the Chinese enterprises’ access to the international market. In order to purchase the low costs, many enterprises even neglect some indispensable security guarantees and the basic welfare of the employees. The adoption of SA8000 will do help to the accumulated issues above and enhancing the social image of the enterprises to attain the normal competition advantages so as to gain the ‘ticket’ to the international market.
关键词：国际市场 低价竞争 劳工权益 SA8000
Key words: international market, low prices competition, labors’ rights and interests, SA8000
大开放 大调整 大碰撞 大发展
——2005年中国商业十大热点展望点评
Opening, Adjusting, Conflicting and Developing
——Perspectives and Reviews on the Ten Hot Points of China’s Commerce towards 2005
摘要：从全局观察中国商业，列出2005年十大热点，并逐一加以展望评估，有助于了解全局，把握动向，早谋对策。
Abstract: From an overall perspective on China’s commerce, the author puts forth ten hot points towards the year 2005. The specific perspectives and reviews will do help to understand the overall situation so as to identify the trend and determine the counter measure in advance.
关键词：中国商业 2005年展望
Key words: China’s commerce, perspectives towards 2005
2004年上海商业按照入世承诺对外开发情况
The Report of 2004 on Shanghai’s Commerce Opening to the Outside World in Line with the Promise upon China’s Access to the WTO
摘要：根据我国入世承诺，2004年上海商业进一步扩大开放，取得新的发展。从各个侧面，用数据说明这个发展趋势。
Abstract: In line with the promise upon China’s access to the WTO, the commercial session of Shanghai has further opened to the outside world, obtaining the new achievements. The article illustrates the development trend from all aspects by specific data.
关键词：“入世”承诺 上海商业 对外开放 2004年经济运行
Key words: promise upon China’s access to the WTO, Shanghai’s commerce, opening to the outside world, economic function of 2004
《国际商业技术》理事会
Members of the Journal Council