2003年第5期  中文摘要
国际商业技术 INTERNATIONAL BUSINESS & TECHNOLOGY
 

10  把握城市发展脉络 推进都市商业发展

Grasp the Rule of Urban Development and Facilitate Its Commercial Development

摘要:城市与商业之间有着天然的联系,商品交易的发展导致城市的形成,城市建设的发展促使了商业的繁荣。城市发展和商业发展之间存在着内在必然的联系,研究城市发展与商业发展之间的客观规律,对于正确认识我国城市商业的发展趋势,科学地进行城市商业的发展规划十分重要。在城市发展与商业发展之间,存在着互为前提,相互促进的周期性规律;存在着相互匹配,协调发展的适应性规律;存在着城市形态发展和商业业态变化的成长性规律;存在着城市间相互影响的辐射性规律。研究城市发展与城市商业之间的影响与规律对于推进上海作为国际化大都市的商业发展具有重要意义。

Abstract: The merchandise business results in city emergence and the development of urban construction promotes the commercial prosperity, both of which indicate a kind of natural relationship between city and commerce. Given the inevitable inner relationship between urban and commercial development, it is extremely important to find out the trend of commercial development and master plan the urban commerce scientifically by means of studying the objective law of development both in cities and in commerce. There’re cyclicity laws existing in between urban development and commercial development, each of which is the precondition and accelerant for the other. Furthermore, there’re co-matching adaptability laws for developing harmoniously; growing laws for urban forms development and commercial formats transformation; and the radiation laws, which come into being in the course of the co-influence among the cities. With it in regard, it is significant for studying the co-influence and laws between urban development and urban commerce so as to push Shanghai forward to an international metropolitan city.

关键词:城市 商业 发展 规律

Key words: city, commerce, development, laws

 

15  商业在现代化国际大都市发展中的地位与作用

Commercial Roles and Functions in Metropolitan Development

摘要:通过对比分析一些现代化国际大都市的商业,阐述了商业在国际大都市发展中的地位和作用,指出商业不仅是城市的形象,也是城市经济活力的源泉,商业能带动相关产业的发展、引导和培育消费走向,商业的运作能促进社会分工的发展,商业的运行能增加资金积累。

Abstract: By comparing and analyzing the commercial activity of some modern metropolitan cities, the article sets forth the commercial roles and functions in the urban development, indicating that commerce acts not only as the symbol of a city, but also the source of urban economic energy, which drives the development of relevant industries, leads and cultivates the consumption trend. Commercial activities can facilitate the social division and accumulate the capital as well.

关键词:商业 国际化大都市

Key words: commerce, international metropolitan city

 

18  世界一流商业街的形成过程分析

An Analysis on the Forming of World-top Commercial Street

摘要:世界一流商业街的形成过程包括3个重要内容:一是有机地组合六大关键要素,具体包括丰富的历史、独特的建筑、综合化的功能、知名的店铺、便捷的设施和良好的政企关系;二是科学确定3个维度,包括商业街的长度、宽度和高度;三是搞好一个定位,包括圈定目标顾客和进行特色定位。

Abstract: Forming a world-top commercial street consists of 3 important aspects: firstly, organizing the 6 key elements organically, that is rich history, unique architecture, comprehensive functions, noted stores, convenient facilities and sound relationship between the government and the enterprises; secondly, setting 3 dimensionalities scientifically, including the length, the width and the height of commercial street; lastly, deciding its orientation, comprising the objective consumer and the orientation with characteristics.

关键词:商业街 步行街 城市规划 零售规划

Key words: commercial street, pedestrian street, urban planning, retail layout

 

22  商业空间在未来新都市的定位和发展——以台北市商业发展为例

Commercial Orientation and Development of Future’s New City——the Case of Commercial Development in Taipei

摘要:分析台北市商业空间发展的过程,由早期带状商业,到块状商业区,再发展成复合式混合使用,同时反映台北都市发展的状况。由于商业发展带动人潮及车潮,其不可避免也带来交通与停车等相关问题。每个都市都有其解决方式,如能吸取他人的经验与教训,将更有助于未来的整体发展。

Abstract: The article analyze the development course of Taipei, reflecting its current urban development from the early commercial lines to commercial districts and to compound mode. Since the development commerce is accompanied by crowd flow and traffic stream, it is inevitable to bring along with such relevant problems as traffic and parking. However, each city has its ways to deal with it, so if others’ experiences and lessons are drawn upon, it is definitely helpful to the future development as a whole.

关键词:带状商业街 块状商业区 混合使用 购物中心

Key words: commercial street line, commercial district, compound mode, shopping center

 

25  高雄都市发展中商业的角色

Commercial Role in Urban Development of Kaohsiung

摘要:高雄市的商业发展奠定了优异区位的基础,不仅吸引了商业投资、创造出更多的就业机会,同时也增加了地方的税收与提高了公共服务品质。高雄市将营销理念应用在都市经营,汇集产、官、学、民间、媒体各界精英,提供有关都市营销运行之理念与精义,透过都市化发展的模式,形成多样化商业聚集的商圈,将发展重点放在提升区位生产力与总体要素产力,进而创造地区的特殊功能。透过都市发展远景的塑造,在有限资源下,让商业发挥国际化、区位化、活络化的角色,达成都市营销的目标。

Abstract: On the basis of regional advantage, the commerce of Kaohsiung has attracted lots of commercial investment and created more jobs, meanwhile, it has also increased local revenue and promoted the quality of public service. Gathering the elites of various fields, including industry, government and non-government, academy and mass media, the city conducts urban management via marketing concepts. In light of urbanized development mode, the commercial circle consists of diversified formats, focusing on upgrading the regional productivity and the mass productivity so as to create the special regional functions. By means of the urban development programming, commercial function should be more internationally, regionally and flexibly with limited resource to reach the goal of urban marketing.

关键词:都市营销 高雄市 商业

Key words: urban marketing, Kaohsiung city, commerce

 

28  国际大都市发展必须以现代化流通为基础

Metropolitan Development should be on the Basis of Modernized Circulation

摘要:国际大都市是全国性经营、国际化流通,是国家的窗口和形象,它跨越时空界限产生全球性的辐射力,必须以现代化流通为基础,才能实现无障阻的国际交流、交往和交易。把握世界流通业发展的基本趋势,重视流通产业的发展,充分发挥流通产业对城市功能的基础性作用,提升国际大都市的综合竞争力。

Abstract: An international metropolis should adopt nation-wide management and international circulation. It serves as an image of a country, exerting world-wide radiation regardless of the limitation of space or time. Only on the basis of modernized circulation, can the international exchanges and transactions be managed with no obstacles. The basic trend of world circulation development should be grasped and paid importance on so as to full display its basic role in urban function and promote the comprehensive competition ability of international metropolis.

关键词:流通力 流通现代化

Key words: circulating capacity, modernized circulation

 

31  城市化进程中商业的地位与作用

Commercial Role and Function in the Course of Urbanization

摘要:主要阐述城市与商业的关系,特别是城市化进程中商业发展的地位与作用。城市与商业之间的密切关联性几乎是显而易见的,但是商业在人类城市化发展进程中发挥的不可替代性作用更为重要。现代商业如果能够顺应城市化的大趋势,必然能够得到快速发展的巨大动力。未来城市化的力量将和技术、文化等其他因素一起创造出一个新商业时代。

Abstract: The author explained the relationship between city and commerce, especially the commercial role and function in the course of urbanization. The close relationship is obvious, while its unsubstitutable function in process of urbanizing development is much more important. If the modern commerce conforms to the trend of urbanization, it will manage a rapid development definitely. The urbanization power, along with other elements, such as technology and culture, will innovate a brand new commercial age in the future.

关键词:城市化 商业发展

Key words: urbanization, commercial development

 

33  上海都市发展与商业功能再造

Urban Development in Shanghai and the Reconstruction of Commercial Function

摘要:商业功能是现代都市发展中的一个重要支撑因素,为此,就需要从都市发展的特征与趋势中去勾勒商业功能再造的整体构想,并在商业功能再造条件的基础上去探寻对策路径。

Abstract: Since commercial function is a mainstay of modern urban development, the overall conception of commerce reconstruction should be outlined through the characteristics and trend of urban development, then seeking the countermeasure on the basis of the conditions of the commercial function reconstruction.

关键词:都市发展 功能再造 基础条件 对策路径

Key words: urban development, function reconstruction, basic conditions, countermeasure

 

37  充分发挥商业功能 推动上海国际时尚中心建设

Full Displaying Commercial Functions and Facilitating the Construction of Shanghai International Fashion Center

摘要:近10多年来,上海商业对推动全市经济社会发展起到了十分重要的作用,但近年来对全市经济增长的贡献率有所降低。推动上海国际时尚中心建设是进一步发挥商业功能、促进商业实现新一轮发展的重要抓手之一。结合纽约商业在纽约国际时尚中心中的地位和作用,提出上海商业要在上海国际时尚中心建设发挥推动力和催化剂的作用,主要措施是要增强市场辐射能力、提高时尚产品销售企业的集聚程度、推动时尚产业集群发展、加强与上海及长江三角洲地区服装服饰业的联动发展。

Abstract: Commercial should play a key role in the construction of Shanghai International Fashion Center. There is a close link between commerce and the fashion capital in New York. Shanghai commerce must speed the development of the fashion industry cluster. Also it must enhance the relation between the commerce and the apparel industry both in Shanghai and the Yangtze River Delta.

关键词:商业 国际时尚中心

Key words: commerce, International Fashion Center

 

41  都市发展 市场变化 核心竞争力

Urban Development, Market Changes and Core Competitive Capacity

摘要:上海经济和都市的快速发展,上海市场环境中也面临着消费需求多样化,新型零售业态不断出现和海内外新竞争对手不断进入引起的竞争格局变化。上海商业企业应在观念、制度、技术、管理上不断创新,通过目标聚焦、寻找差异、比较优势、系统整合等途径努力构筑自己的核心能力。

Abstract: As the rapid development of economy and the city itself, the market environment of Shanghai has confronted diversified consumption demand. The competitive structure has transformed since new retail formats come forth increasingly with new rivals from both home and abroad. With it in regard, the commerce of Shanghai should continuously innovate in terms of concept, system, technology and management, cultivating core competitive capacity via focusing on objectives, finding out differences, comparing advantages and integrating systems.

关键词:都市发展 市场变化 核心竞争力

Key words: urban development, market changes, core competitive capacity

 

44  中外商业现代化的比较研究与探索

Comparison and Research on Commercial Modernization of both Home and Abroad

摘要:

通过对中外商业现代化的比较研究,探讨如何以创新模式开展“信息化”,以“信息化”的质变建设带来商业现代化的飞跃。提出,商业信息化的平台之路,将是最大限度地发挥国内商业整体优势,最大限度地发挥单个企业的竞争优势,促进商业信息化的现代化进程。

Abstract: By comparing and study on the commercial modernization of both home and abroad, the article discusses how to promote it to an upper step through IT innovation and its qualitative change. Informationized commerce platform will full display domestic commercial advantage, bring single enterprise’s competitive advantage into play at large and facilitate the modernization process of commercial informationization.

关键词:商业现代化 信息化

Key words: commercial modernization, informationization

 

46  上海商业需进一步优化国际化的发展环境

Further Optimization of Internationalized Development Environment for the Need of Shanghai’s Commerce

摘要:分析了上海商业向国际化发展面临更高的要求,面对一些新的问题,提出了进一步优化商业国际化发展环境的建议和措施。

Abstract: Given the further need in the internationalized development of Shanghai’s commerce and confronted with series of new problems, the author sets forth some suggestion and measure so as to optimize the internationalized development environment of commerce further.

关键词:国际化 发展环境 政策建议

Key words: internationalization, development environment, suggestion on policy

 

49  突发性公共危机事件带给城市商业发展的启示与思考

Inspiration and Thinking from Urban Commercial Development after Paroxysmal Public Crisis

摘要:任何一个国家,发生重大的自然灾害和突发公共危机事件都不可避免,从而对有关产业产生重大影响和冲击也不可避免。就都市商业的发展而言,不能不重视对重大自然灾害和突发公共危机事件的应对问题。围绕这一主题,从“非典”期间大都市商业服务业的应对实践入手,总结了“非典”带给都市商业发展的一些启示,论述了对建立相关制度安排的思考。

Abstract: It is inevitable that serious natural disaster and paroxysmal public crisis will occur in any country, thus exerting impact on the relevant industries. As to the urban commercial development, we should pay enough importance on the disaster and crisis. The author with it in point, summarizes some inspirations for developing urban commerce after SARS crisis, especially from the experience of service industry, then suggesting some relevant systems.

关键词:突发性 事件 商业 应对

Key words: paroxysmal event, commerce, countermeasure

 

53  商业步行街在促进都市经济圈形成过程中的功能与作用

Positive Effect of Commercial Pedestrian Street on the Formation of City Economic Circle

摘要:商业是城市经济发展的支柱产业之一,现代商业(步行)街区作为商业的一种存在形态,在社会效益、经济效益、生态效益方面成效显著,并对都市经济圈的形成和经济发展起了重要的作用。

Abstract: Commerce is one of the mainstay industrial of economic growth. Remarkable social and economic and ecological results have been achieved by modern business street, which acts as one of the commerce style, it also takes positive effect on the formation of city economic circle and national economic growth.

关键词:商业 步行街区 都市经济圈 功能 作用

Key words: commerce, pedestrian street, city economic circle, function, effect

 

56  提升现代商业信号功能 抵制限制竞争市场行为

Advancing Signal Function of Modern Commerce and Restricting Competition Market Action

摘要:分析了限制竞争行为的表现和危害,提出了发挥商业信号功能,加强法律保障,抵制限制竞争行为的对策。

Abstract: The article analyzes the behavior and danger of restrict competition practices, putting forward the counter measure to it so as to display the signal function of commerce and strengthen the legal guarantee.

关键词:限制竞争 市场机制 法律规制

Key Words: restrict competition practices, market mechanism, law regulation

 

59 营销上海:构筑顾客心中的国际购物天堂

Marketing in Shanghai: Contributing an Ideal International Shopping Paradise for the Customers

 

67  上海婚庆服务市场的消费心理及消费行为

Consumption Psychology and Behavior of Shanghai Wedding Service Market

摘要:通过抽样问卷调查,从9个方面对上海婚庆市场的消费心理及消费行为进行了调查分析,并提出了思考对策。

Abstract: In line with sample questionnaires, the article has surveyed and analyzes nine aspects of the consumption psychology and behavior of Shanghai wedding service market, then putting forth some countermeasures.

关键词:婚庆礼仪服务 消费心理 消费行为

Key words: wedding service, consumption psychology, consumption behavior

 

71  日本便利店:在创新中求生存

Japanese Convenient Stores: Surviving through Innovation

摘要:介绍了近几年日本便利店销售明显放缓,原有店铺甚至已出现负增长的趋势,以及由此采取的若干对策。对照上海状况,提出值得借鉴之处。

Abstract: The sale volume of Japanese convenient stores has become lowered remarkably in recent years. Some existing stores’ sale volume even increased negatively. Additionally, the author set forth some countermeasures for Shanghai’s reference.

关键词:日本 便利店 市场趋势

Key words: Japan, convenient store, market trend

 

73  “农得利”——上海第一家农业生产资料特许加盟企业

Nong Deli——the 1st Concessionary League Enterprise of Agricultural Producer Goods in Shanghai

摘要:介绍了上海第一家农业生产资料连锁经营企业的经营方式、取得的成效,以及开展特许加盟连锁经营的做法。

Abstract: The article introduces the first concessionary league enterprise of agricultural producer goods in Shanghai in terms of management, positive effects and concessionary league chain operation.

关键词:农业生产资料 特许加盟 连锁经营

Key words: agricultural producer goods, concessionary league, chain operation

 

74  从传统储运走向供应链物流管理——上海国营企业储运企业的改革创新之路

from Traditional Storage and Transportation towards Supply Chain Logistic Management——an Innovation Way of Shanghai’s State-owned Storage and Transportation Enterprise

摘要:介绍了上海国营商业第三方物流企业经理从传统的单一功能服务以及物流多功能服务的历程,目前正在探索走向供应链物流管理的道路。

Abstract: The author explains the process that how the state-owned 3rd part logistic enterprise manages to multifunctional logistic service from the traditional style of mono-functional service.

关键词:传统储运 第三方物流 供应链物流管理

Key words: traditional storage and transportation, 3rd part logistics, supply chain logistic management

 

76  社会营销在“抗非典”中的运用

Application of Social Marketing during the Fight of Anti-SARS

摘要:介绍了社会营销在推动社会变革中的作用,特别是在抗击非典斗争中的运用,并提出了在解决其他社会问题中也应当运用社会营销理论的见解。

Abstract: The article elaborates on the positive role of social marketing in social reform, especially its application during the fight of anti-SARS, holding that in dealing with other issues, the social marketing theory should be made use of, too.

关键词:变革战略 社会营销 抗击非典

Key words: reform strategy, social marketing, anti-SARS

 

78  大公司与咨询业的“热恋”已成过去——美国三大咨询公司的困境与市场的新需求

Large Companies have no Loves with Consulting Industry——the Embarrassment of the Three Famous Consulting Firms and the New Demand of the Market

摘要:美国三大咨询公司曾经受惠于大公司在聘请咨询服务方面的盲目和慷慨,而现在正处于有史以来最大的业务量滑坡。咨询公司的结构与服务、模式已经不适应当前市场的新需求。改变操作模式、重组目前结构,已刻不容缓。

Abstract: Although the three famous consulting firms in US had benefited from offering consultation to the large companies, which were both blind and generous in those businesses, now the consulting firms are suffering the most serious portfolio decline ever since the beginning of their business. The structure, service and mode of consulting firms have been inadequate to meet the new demands of current market. In respect of that, it is urgent to change the operation mode and re-organize current structure.

关键词:咨询公司 麦肯锡 波士顿咨询集团 本恩公司

Key words: consulting firm, McKinsey & Company, Boston Consulting Group, Bain & Company

 

80  塞维利亚商业的世博会情结

Love Knot of Sevilla Commerce towards World Expo

摘要:西班牙南部城市塞维利亚借助1992年世博会,在城市综合建设、旅游景点扩建、娱乐产业升级对城市商业发展所提供的有力支撑下,实现了塞维利亚商业国际化、现代化的跨越式发展。

Abstract: Thanks to the World Expo 1992, Sevilla, a city of Northern Spain, managed to internationalized commerce and modernized spanning development by means of urban complex construction, scenic spot expanding and entertainment industry upgrading.

关键词:西班牙 塞维利亚 世博会

Key words: Spain, Sevilla, Word Expo

 

82  让“大象”继续跳舞——打造适合中国市场的零售运作模式

Let the elephant Keep on Dancing——Create a Proper Retail Mode for China’s Market

摘要:介绍了国际上一些领先的零售企业实行的“发散状”的运作模式,分析了欧洲和美国零售企业在具体运用中的差异,进而提出了中国零售企业从实际出发应当采用的运作模式。

Abstract: The article introduces some advanced ‘emanative’ operation mode of retail business in the world, analyzing the difference in between the real practice of Europe and U.S. retail businesses so as to suggest a proper mode for China’s retail practically.

关键词:零售运作模式 商品管理 美国市场 欧洲市场 中国市场

Key words: retail mode, merchandise management, U.S. market, Europe market, China’s market

 

85  美国零售业内监守自盗猖獗

Rampant Embezzlement by Employee in U.S. Retail

摘要:介绍了美国零售业内部职工监守自盗的严重情况,对不同业态的发案率作了分析,并指出:依靠创立群体,加强现金出纳管理的重要性。

Abstract: Given the rampant embezzlement by employees in U.S. retail, the article makes analysis on the case rate of different formats and attaches the importance of cash management relying on groups.

关键词:美国零售业 经营管理 职工监守自盗

Key words: U.S. retail, management, rampant embezzlement by employees

 

86  进入2002年“全球500强”的商业服务业企业

 

88 进入2002年“全球500强”的中国公司